The Louis Vuitton On The Beach perfume continues on the maison’s profitable journey with cologne perfumes.
Previously having created California Dream, Afternoon Swim, then Cactus Garden, adopted by Sun Song, the fifth iteration, On The Beach completes the radiant assortment of scents.
The Louis Vuitton On The Beach reconnects with the ambiance of the West Coast – a territory that’s free, passionate and wildly inventive – extending the environment of fragrances which have all of the spontaneity of colognes, mixed withthe sophistication of perfumes. The exhilaration of an attractive day, when the panorama is reworked by mist radiating in dazzling azure. When the ocean’s metronomic lapping lulls right into a summer time trance.
The Louis Vuitton On The Beach fragrance is made by Jacques Cavallier Belletrud, with its bottle designed by Alex Israel
On the Beach, the most recent creation by Jacques Cavallier Belletrud is an olfactory bedazzlement. Here, the Master Perfumer brings collectively the boundless emotion of a day spent on a sunny seashore — the ecstasy of the solar, the distinctive surging of the ocean and the light heat of sand on pores and skin. The sensations of the shoreline, from the vivacity of inviting waves to the extra sensual graze of sunshine. “It opens with brightness and turns into a caress,” explains Jacques Cavallier Belletrud.
“Yuzu creates that brilliance. It’s a citrus from Japan that I’ve been keen about for thirty years. It has a posh scent, like a cross between grapefruit, mandarin and orange. It’s a cardinal, full of life notice that sweeps into an explosion of freshness. Then comes calming neroli, the sun-drenched essence of orange blossom. A fragile and joyful punctuation, blended with a sandy notice fabricated from faceted aromatics. Thyme, rosemary, pink pepper, and cloves are discreet however important to the panorama as a result of they assist create a summer time ambiance. A veil of cypress indicators the scene, like benevolent, woody shade on a cloudless day,” he goes on to elucidate.
A better have a look at the design and packagingWhen it involves the packaging, Louis Vuitton continues to work with artist Alex Israel, who beforehand dressed the perfumes Sun Song, Cactus Garden, Afternoon Swim and California Dream in his emblematic artworks.
A painter, sculptor, author and filmmaker, Alex Israel is a multimedia artist anchored within the modernity of the world round him. His major inspiration is his hometown, Los Angeles, a metropolis of contrasts and eclectic structure, the place a mix of Hollywood fantasy, technological vanguardism, and old-world European and Hispanic inflections create a rare panorama. All of which impressed him to give you the beach-like design and vibe.
To stay as shut as attainable to the illusory modifications in color that the artist loves, an unprecedented course of offers every bottle a singular color gradient. The new perfume On the Beach embraces all of the phantasmagoria of The City of Angels.
On high of that, Alex Israel will probably be designing a brand new perfume trunk, journey case and a surfboard which will probably be launched to assist the launch of the fragrance.
Priced at RM1,150 for 100 ml, and RM1,700 for 200 ml, the Louis Vuitton On The Beach will probably be made out there from 1st April 2021 in shops and on-line.
