Louis Vuitton has launched their latest unisex perfume – known as On the Beach – in collaboration with up to date L.A. multimedia artist, Alex Israel. The cologne fragrance was created by Louis Vuitton‘s House Master Perfumer, Jacques Cavallier Belletrud as an ode to a sunny day at the seaside. This is the fifth, and closing scent in Louis Vuitton’s West Coast radiant assortment.
photograph: louis vuitton
On the Beach: The Fragrance
It options yuzu, neroli, and fragrant herbs balancing the gentle, citrus notes with the depth of the florals. On the Beach completely captures the spontaneity of a cologne and the sophistication of a fragrance all whereas retaining with the care-free and passionate vibe of the West Coast.
“on the seaside charms with the brightness of day, awaits the wave, and lingers with the softness of sun-warmed sand towards the pores and skin”Louis vuitton
Louis Vuitton x Alex Israel
The bottle, packaging and equipment (a surfboard and new perfume trunk) for On the Beach have been all designed by Israel. Inspired by his hometown of L.A., influences from Hollywood fantasy, old-world European and Hispanic tones and technological vanguardism are seen on this creation with Louis Vuitton.
photograph: louis vuitton
One of Israel’s well-known up to date gradient items might be seen throughout the assortment. Having taken his inspiration from the oceanfront facades in L.A. and the relationship between the solar and sea. It’s an ideal match with Belletrud’s idea for the cologne fragrance.
To have a good time the launch of On the Beach, Louis Vuitton and Israel created an animated movie which permits readers to expertise the new perfume in a enjoyable and playful approach. The cartoon options an animated Eiza González, a surfer lady going to catch some waves on her LV surfboard. Sounds like enjoyable proper?
The animation captures that relaxed, care-free West Coast vibe. The characters dwell in a world the place Sunday mornings are for catching a wave, blading down the boardwalk, or cruising in your convertible down the Pacific Coast Highway. All I can say is: I need in!
eiza gonzález, photograph offered by louis vuitton
On the Beach joins the 4 different scents in the West Coast radiant assortment. The full vary of cologne perfumes consists of: Sun Song, Cactus Garden, Afternoon Swim, California Dream and On the Beach. The assortment is on the market at Louis Vuitton’s on-line retailer in addition to at choose areas.
Shop Link: https://ca.louisvuitton.com/eng-ca/merchandise/on-the-beach-nvprod2810117v#LP0226
