Irina Shayk and Luigi & Iango could be the brand new Linda Evangelista and Steven Meisel of the trade. Time and time once more, the Russian magnificence and the photographic duo create complete magic, both with covers for Vogue Germany and Vogue Japan or promoting campaigns for Blumarine and Ermanno Scervino. Fashion’s new dream workforce is introduced again collectively because of Oscar de la Renta’s new Alibi perfume marketing campaign. The charming shot exhibits Irina trying fierce and fabulous whereas serving face excessive up on the rooftops of New York City. IMAGE: FASHIONGONEROGUE.COMThe marketing campaign drew combined suggestions on our boards. “I imply Irina appears to be like gorgeous, there’s no denying that. But all the pieces about that is so generic,” voiced mikel the second the marketing campaign dropped.“Goodness, the picture is so generic,” echoed TaylorBinque.“Yes, she appears to be like stunning, however it’s so boring and we’ve seen her do that 5 million instances earlier than,” Serend1pity chimed in.[ Not a tFS forum member yet? Click here to join! ]WAVES wasn’t shopping for it, both. “Alibi is just not an appropriate identify for an ODLR perfume… Also agree that Irina appears to be like gorgeous, however a bit of generic, too.”“Yeah, positively not ODLR! Way too fierce and bionic for them,” agreed Benn98.Lola701 shared the identical sentiment: “This perfume doesn’t swimsuit ODLR in any respect. Neither by way of visible or the bottle. Alibi is a superb identify, but it surely wants a extra edgy marketing campaign for a extra edgy model.”“A beautiful portrait as a result of Luigi & Iango all the time do Irina Shayk justice and that is clearly no exception. I’ll all the time be down for some OTT robotic, airbrushed glamour. However, as flawless a portrait as it’s, the picture does appear reasonably odd coming from Oscar de la Renta…” wrote vogue28.A success or a miss? Share your ideas right here.