How Bulgari’s Newest Fragrance Collection Celebrates Emotions, Joy and The Sweetness of Life

Inspired by the Roman luxurious home’s wealthy historical past – and, of course, the colorful jewels its greatest beloved for –  Bulgari’s new perfume assortment, Allegra, is a love letter to Italy and the thrill the nation brings the senses.
The assortment is comprised of 5 completely different Eau de Parfums and 5 distinctive single word Magnifying Essences, each celebrating a particular second or feeling in terms of the wonders of feelings one can expertise when exploring the Mediterranean paradise. Naturally, the inspiration for the fragrances was initially drawn from the home’s Allegra jewelry, with the beautiful glass bottles being impressed by the colors of valuable gems.
Fantasia Veneta is a chypre-based perfume, which incorporates patchouli distinctive to the home; Dolce Estasi is a floral gourmand; Rock’n’Rome is fruity and enjoyable, as a result of osmanthus and apricot which can be sweetened by benzoin; Fiori D’Amore is reminiscent of a bouquet of Turkish and Bulgarian rose; and, lastly, Riva Solare is a citrus scent with notes of Calabrian bergamot, neroli, and mandarin.
The essences are available in white bottles and are the purest kind of single notes – bergamot, patchouli, rose, vanilla and musk – that may be worn alone or mixed with any of the parfums, giving its wearer the liberty to expertise, customise and play with the ability of bespoke scent.
In honour of the latest launch, Bazaar spoke with Luis Miguel, head of Bulgari Perfume division, as he shares perception into the home’s strategy in terms of perfume, creativity and the start of Allegra.

Looking Back To Go Forward…

Craftsmanship [and quality] is behind every little thing we do at Bulgari; traditionally, the home has at all times had an progressive, artistic, pioneering spirit in terms of sourcing and utilizing uncooked supplies.
For the Allegra assortment, the inspiration was so wealthy, because the model went again to Italy and, most significantly, to Rome. First talks with Bulgari’s Master Perfumer, Jacques Cavallier, was an exploration of feelings, a dialogue of how we may join feelings to colors and substances. In Bulgari we have now this philosophy that how we see one another and ourselves: it’s just like the jewelers of the gems of nature.
Naturally, Sourcing The Best Ingradients is Paramount…

As a world powerhouse that gives some of the very best high quality gems on this planet, that is additionally mirrored inside the perfume notes…
We search the world for the perfect substances; and we put these on the heart of our creation. So, if we have now to go (within the case of Allegra) to Calabria to seek out bergamot, to Madagascar to seek out the vanilla, and to Indonesia to seek out the patchouli.
…As Is Sustainability For Bulgari

We really created a farming mannequin of Jasmine in India, and it was stunning. This flower could possibly be in danger for perfumery, as a result of the standard it is advisable create a stupendous extract is such a problem; it needs to be hand-picked earlier than the solar hits the flower within the morning. So, what we did was re-train them, re-harvest, creating new farming fashions, to assist them make revenue and develop larger high quality flowers and nonetheless being extra sustainable. This is an instance of what we do as a model to have the ability to hint the sourcing of our substances.
It’s additionally value noting that the glass bottles of Allegra are additionally designed to facilitate recycling and reuse. 
The Pandemic Has Accelerated The Demand for Fragrance

I believe COVID-19 has accelerated the demand for fragrances. Firstly, as a result of the seek for authenticity, high quality and real merchandise has elevated. I believe now individuals are extra conscious of the true worth of issues and experiences they’d and cherish them. So I believe they’re changing into extra demanding of the standard they count on from luxurious manufacturers.Secondly, it’s as a result of of sustainability, there was already an enormous development and now quite a bit of manufacturers are placing quite a bit of significance and consciousness behind sustainability. People most likely thought that we’d delay our sustainability efforts as a result of of COVID-19 however that’s fairly the opposite, purchasers have change into extra conscious and manufacturers have doubled or tripled their efforts at sustainability.
Finally, the ability of digital e-commerce has modified the perfume trade; now quite a bit of info is supplied for fragrances on-line so the shopper is ready to buy it with out even smelling the perfume first. There has additionally been the invention of methods to place samples on-line so purchasers can scent the perfume earlier than shopping for it. 

Allegra Brings Hope To The Future

Allegra is the cherry on the cake that sends a optimistic message of optimism, gentle, color and optimistic feelings which counters the negativity of this 12 months. People are desperate to have this optimism. Our contribution in perfume, other than the sweetness and scent and feelings, is to convey this positivity and gentle to our world.
For extra info and to buy the gathering, go to sephora.ae​