Everyone enjoys a fresh-smelling dwelling, therefore the expansive perfume market. However, this business is loosely regulated, which opens the door to false claims about “pure” substances. Furthermore, most perfume merchandise are created with the inclusion of dangerous chemical substances, and shoppers typically don’t even realize it. Enter Grow Fragrance, an organization planning to vary the business with its non-toxic merchandise full with sustainable packaging.
Grow Fragrance is a household enterprise based mostly out of Durham, North Carolina the place co-founders Daniel and Kelly Swimm reside with their two sons. Daniel comes from a background that inspired a love of nature. Following his dad’s work within the perfume business, this publicity led him to work within the business and finally uncover the dearth of actually chemical-free perfume choices in the marketplace.
Related: Vellabox delivers pure, artisan candles to your door
In response, all the firm’s candles and air freshening sprays are 100% plant-based and toxin-free. It believes in complete transparency by disclosing each ingredient on the label, though it doesn’t must. The candles are available in quite a lot of scents, with restricted version seasonal merchandise launched just a few occasions a yr. Current scents embody lavender, bamboo and amber santal. Unlike nearly all of petroleum-based candles in the marketplace, Grow Fragrance candles are created from soy and coconut oil. Even the wicks are created from all-natural cotton, which is lead-free and unbleached.
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Perhaps better of all is the vessel and candle refill system for zero-waste residing. The vessels are handmade from concrete and are endlessly reusable. Customers can select from three shade choices to match any décor. The candles are available in a 100% recyclable insert, created from recycled aluminum. All candle merchandise are made within the U.S. apart from the wicks, that are made in Germany.
In addition to candles, Grow Fragrance has developed an ever-growing line of Air + Fabric Sprays, which can be found in quite a lot of year-round and seasonal scents. Some buyer favorites embody bamboo, lavender blossom and sea salt neroli. The sprays can be utilized to cowl odors or just to create a temper.
Caring for the planet doesn’t cease with all-natural merchandise. The firm is an authorized B Corp and donates 1% of all gross sales to 1% for the Planet to assist shield land, forests, rivers and oceans in addition to towards encouraging sustainable manufacturing strategies.
Grow Fragrance assessment
The firm provided to ship samples so I might get a “scents” of the product line. While wildly standard, my daughter and I are each delicate to lavender so I requested they ship different choices. On a facet word, the lavender merchandise are extremely rated on the corporate web site.
I obtained the bundle rapidly and in good situation. The packaging and packing supplies are fully paper-based, together with a cardboard field, corrugated cardboard dividers and thick paper. Therefore, every part was straightforward to recycle.
The first product I examined was the bamboo-scented Air + Fabric Spray. A mechanism on the bottle sealed it throughout transport, and some primary instructions made it straightforward to unlock. The bottle is non-aerosol and straightforward to pump to launch the spray. The mist itself is gentle and ethereal, not heavy or sticky. It’s not overwhelming. My household and I discovered the bamboo scent to be earthy and woodsy. It additionally has a touch of citrus. Scents are a really private and subjective factor, so every member of the family had a barely totally different impression. I’m extraordinarily scent-sensitive so I discovered the preliminary hit to be a bit sturdy. However, after the preliminary launch, the scent fades rapidly, abandoning a freshness and not using a dominant scent.
The second merchandise in my pattern field was one other full-size bottle of the Air + Fabric within the seasonal Agave + Mint scent. This was my favourite product, with a lightweight perfume that matches the outline. It’s pure and recent with a touch of the candy agave and an undertone of the recent mint. It jogs my memory of muddling mint and lime for a mojito.
A bamboo candle insert was additionally within the field. The scent matches that of the Bamboo Air + Fabric spray. My husband rapidly adopted it for his “man cave.” Finally, I unwrapped the candle vessel. It’s a sturdy candle holder and the candle sits properly inside. I really like that it offers a long-term, reusable solution to benefit from the candles whereas including a visible enchantment. I really feel the colour choices would match any décor in any room. They exude a pure vibe and are extra enticing than the aluminum candle tins.
The spray bottles and candles are tastefully labeled with a give attention to nature. There are even vegetation rising out of the bar code. It offers instructions to be used and a listing of substances that highlights the omission of poisons, phthalates and parabens. The spray is available in a plastic bottle, which I’d like to see changed with an alternate, however there’s a word to, “Please recycle or reuse bottle.”
+ Grow Fragrance
Images by way of Grow Fragrance and Dawn Hammon / Inhabitat