NEW YORK, April 27, 2021 /PRNewswire/ — Iconic girls’s trend model ANNE KLEIN debuts its new perfume, Love, Anne at Macys.com and AnneKlein.com in time for Mother’s Day. Serving as the new face of Anne Klein perfume is COVID first responder nurse and rising mannequin, Maggie Rawlins who embodies the founder’s dictum: “Clothes will not change the world, the girls who put on them will.”
Anne Klein Launches New Fragrance Love, Anne for Mother’s Day with Maggie Rawlins as face of the marketing campaign.
Love, Anne delivers an fragrant sense of consolation and compassion which is portrayed by Rawlins completely in the portrait type marketing campaign and in her on a regular basis life as a frontline nurse bringing consolation to these battling COVID. When the pandemic first hit, Rawlins traveled from her North Carolina residence to New York City to work in a number of hospitals in Queens. She continues to advocate for high quality well being look after these in want as a One World Health ambassador. She’s additionally making a splash as a Sports Illustrated swimsuit rookie. Rawlins is featured together with the new perfume in the model’s particular Mother’s Day shiny print catalog.
The model’s first perfume launched in 1973 and this new perfume is a continuation of the namesake founder’s legacy. Love, Anne is a contemporary begin to a day— and takes a lady on a journey as she strikes via it. Bright citrus provides technique to female florals and ends with an intimate combine of vanilla and musk. It’s advanced and alluring: A girl’s secret completion that brings her pleasure and the remaining accent that she places on each single day.
With a basic design that’s female and timeless, however nonetheless with a bit of edge, the bottle was designed to reflect each the energy and softness of a lady. The perfume bottle has rounded corners that lends a sensual really feel, whereas the gold cap performs to the robust and natural components which have all the time been a trademark of the model. Finished with Anne’s signature, Love, Anne reminds girls that this bottle is, in actual fact, a love word from her.”Maggie Rawlins is the quintessential multifaceted Anne Klein lady, and we’re proud to have her be a part of our model as we proceed to have fun the actual changemakers in right this moment’s society,” mentioned Effy Zinkin, Chief Operating Officer at WHP Global, which owns the Anne Klein model. “Entering into the magnificence class with a contemporary elevated perfume for the Anne Klein model is the pure subsequent step to bringing extra choices to our rising international clients who search new and significant methods to attach and expertise the model.”The perfume assortment out there at Macys.com consists of: a Eau de Parfum 3.4 oz Spray ($75 SRP) and a 3pc Gift Set with a Eau de Parfum 3.4oz Spray, 3.4oz Shower Gel and three.4 oz Body Lotion ($75 SRP). AnneKlein.com contains a Limited 4pc Gift Set with an Eau de Parfum Rollerball ($80 SRP) and the signature Eau de Parfum 3.4oz Spray ($75 SRP).Customers can store Anne Klein perfume, attire and equipment at Macys.com and the full assortment featured in the particular Mother’s Day catalog at AnneKlein.com.About Anne KleinAnne Klein is an iconic legacy girls’s trend model based in 1968, serving girls round the world with basic American type. The model, which is owned by WHP Global, has product distributed by best-in-class companions together with Steve Madden for footwear and purses, Kasper Group for sportswear, E. Gluck for watches, Herman Kay for outerwear, ONE Jeanswear Group for denim, Komar for loungewear, Marchon for eyewear, Centric for hosiery, Amiee Lynn for Accessories, Palm Beach for perfume and cosmetics, Vandale International for intimates and The Jewelry Group for jewellery. Anne Klein merchandise are bought globally all through North America, China, South Korea, The Philippines and Mexico. For extra data, go to www.anneklein.com, @AnneKlein on Facebook or @AnneKleinOfficial on Instagram.Media Contact: WHP GlobalJaime Cassavechia646-701-7041[email protected] Anne KleinATELIER Creative ServiceColette Sipperly[email protected] SOURCE Anne Klein Related Links http://AnneKlein.com