Cheshire-based Fragrance Direct has been acquired by a joint venture between the homeowners of counterpart Allbeauty, personal buyers and an funding fund. The transfer to mix Allbeauty and Fragrance Direct into one well being and sweetness merchandise group has been made by Maximo Group. The joint venture is backed by the Guernsey Investment Fund. The transfer has been revealed in paperwork filed with Companies House which present the departure of Fragrance Direct’s co-owners Richard and Kathrine Jowle. The paperwork additionally verify the appointment of Allbeauty director Andrew Grimwood and joint chief government Matthew Gully to Fragrance Director’s board. Fragrance Direct is headquartered in Macclesfield, was established in 1993 and specialises in promoting branded magnificence merchandise, together with fragrances, make-up, skincare and haircare necessities together with present units.
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Allbeauty was arrange in 2004 and reported an annual income of £86m in 2018, in accordance with its web site. Read More
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Fragrance Directs’ most not too long ago accessible accounts, for the 12 months to September 2019, present a income of £49.3m and pre-tax income of £543,638.
