Intoxicating, surreal and refreshing: CK One Summer was launched in Americas, Asia Pacific and European journey retail this month
Coty has revealed CK One Summer, the latest fragrance from Calvin Klein. It was launched in Americas, Asia Pacific and European journey retail on 1 March.
CK One Summer is the newest addition to Calvin Klein’s CK One fragrance household. It is out there in a 100ml dimension and as a part of a fragrance set which includes the CK One Summer edt (100ml) and a CK One spray (15ml).
CK One Summer is a citrus fragrant fragrance developed by Firmenich Perfumer Clément Gavarry.
It opens with a mix of citrus Grapefruit, Fresh Water Accord and Meyer Lemon prime notes, adopted by vibrant Rhubarb, Watermelon and Eucalyptus coronary heart notes. It closes with Ambrox, Blonde Woods and Peach pores and skin base notes.
The CK One Summer fragrance bottle is reimagined with a daring, hyper-saturated design. It options vibrant shades of blue and inexperienced, impressed by a cool splash within the pool.
The phrase ‘summer time’ is printed on the again of the bottle and could be seen transparently by means of the liquid. The distorted message takes inspiration from ‘the blurred haze of a mirage’, stated the model.
The vibrant fragrance bottle was impressed by ‘the blurred haze of a mirage’. The matching carton additionally options a number of summer time-themed stickers so prospects can personalise their fragrance bottles.
The packaging options an embossed texture that mimics the bottle design. As an added personalisation factor, the carton additionally features a sleeve of summer time-themed stickers so customers can customise their fragrances.
The CK One Summer fragrance marketing campaign was created by multi-media artist Mishko. It depicts a summer time street journey by means of the American desert and includes a vivid technicolour sundown. The complementing marketing campaign movie takes viewers by means of a day of the CK One Summer street journey, from dawn to sundown.
Mishko — also referred to as Nevan Doyle — takes inspiration from the pure world to create artwork that blends images, graphic design and digital manipulation.
The hyper-saturated fragrance marketing campaign, created by multi-media artist Mishko, was impressed by a street journey by means of the American desert
