Maison Dixsept is a distinct segment fragrance brand launched in December 2020 by founder and inventive director Catherine Zhou.Zhou informed CosmeticsDesign-Asia that she created the brand as a result of she noticed super alternatives in China’s fine fragrance market, which she believes has barely been tapped into.At the identical time, she recognised that within the vogue market, Chinese shoppers, particularly the Gen Zs, had been transferring away from the massive labels and searching for out impartial area of interest and even native manufacturers.She believes this pattern has translated into the fine fragrance market.“Perfume is like invisible clothes and is a part of vogue. You put on good garments with a pleasant fragrance and that’s the entire outfit.”The brand is barely in its first 12 months however has been progressing rapidly. It has lately partnered with one of many greatest vogue distributors in China that specialises in impartial manufacturers to attain the younger fashion-conscious viewers.Additionally, it’s about to signal a deal with a big Chinese magnificence chain, which Zhou describes as a “Sephora for the youthful era”, so as to transfer away from e-commerce and into brick-and-mortar, which is essential for its branding as a luxurious brand, stated Zhou.“They have 5 flagship shops within the main cities in China and we’re working with them to have a particular showcase of their shops.”International enchantmentWhile the brand nonetheless has lots of room to develop in China, Zhou emphasised that her final objective is to make Maison Dixsept a globally recognised brand.“Maison Dixsept is from China, however it actually is a worldwide brand. Our perfumer relies in France, our designer is from New York and we work with international fragrance home Symrise. Our partnerships are from all around the world in order that’s why it’s got a worldwide flavour.” The firm believes it may provide the worldwide market a brand new and distinctive perspective that may compete with international fragrance manufacturers.“What I like about fragrance is that it’s an international language. We have an exquisite story to inform and informed with the assistance of our French perfumer, Pierre-Constantin Guéros. I believe it’s a beautiful mixture of cultures that everybody can determine with,” stated Zhou.Zhou added that one of many brand’s objectives was to present folks one other aspect of China, which she believes is usually misrepresented.“If you have a look at the international manufacturers, they use lots of crimson, slap a fowl on a t-shirt and suppose that’s Chinese tradition. China has 5,000 years of historical past and tradition; I need to present the world that it’s not at all times so aggressive and there’s extra to it that’s elegant and stylish.”Zhou believes the brand’s inaugural fragrance Shanghai Vibe does simply that. “Shanghai Vibe tells the story of an alternate Shanghai to the one you already know. People who’ve tried the fragrance have stated to me that it smells precisely like Shanghai. We’re actually pleased with that.”The scent was impressed by the autumn season in Shanghai. Zhou elaborated: “To me, autumn is essentially the most lovely season in Shanghai when you possibly can odor the osmanthus within the air. Many huge manufacturers have used osmanthus however made it very fruity and candy. However, in the event you do come to Shanghai within the autumn, it’s not likely that candy.”This 12 months, Maison Dixsept might be releasing new collections to develop on its line up of three perfumes. One of which might be impressed by the historical past of the silk street.While the brand is keen to introduce its merchandise to the international market, it has been slowed down by delivery and logistic points particularly to the US, stated Zhou. “At the second, for the primary three quarters we are going to focus on China, however we received’t cease in search of an answer to this concern we’ve got with delivery.”
