Bulgari Allegra Review: How Bulgari’s Newest Fragrance Collection Celebrates The Sweetness of Life

Inspired by the Roman luxurious home’s wealthy historical past – and, of course, the colorful jewels its greatest beloved for –  Bulgari’s new perfume assortment, Allegra, is a love letter to Italy and the fun the nation brings the senses.
The assortment is comprised of 5 totally different Eau de Parfums and 5 distinctive single observe Magnifying Essences, every one celebrating a particular second or feeling with regards to the wonders of feelings one can expertise when exploring the Mediterranean paradise. Naturally, the inspiration for the fragrances was initially drawn from the home’s Allegra jewelry, with the beautiful glass bottles being impressed by the colors of treasured gems.
Fantasia Veneta is a chypre-based perfume, which incorporates patchouli distinctive to the home; Dolce Estasi is a floral gourmand; Rock’n’Rome is fruity and enjoyable, resulting from osmanthus and apricot which can be sweetened by benzoin; Fiori D’Amore is reminiscent of a bouquet of Turkish and Bulgarian rose; and, lastly, Riva Solare is a citrus scent with notes of Calabrian bergamot, neroli, and mandarin.
The essences are available in white bottles and are the purest type of single notes – bergamot, patchouli, rose, vanilla and musk – that may be worn alone or mixed with any of the parfums, giving its wearer the liberty to expertise, customise and play with the facility of bespoke scent.
In honour of the latest launch, Bazaar spoke with Luis Miguel, head of Bulgari Perfume division, as he shares perception into the home’s strategy with regards to perfume, creativity and the beginning of Allegra.

Looking Back To Go Forward…

Craftsmanship [and quality] is behind all the things we do at Bulgari; traditionally, the home has all the time had an progressive, inventive, pioneering spirit with regards to sourcing and utilizing uncooked supplies.
For the Allegra assortment, the inspiration was so wealthy, because the model went again to Italy and, most significantly, to Rome. First talks with Bulgari’s Master Perfumer, Jacques Cavallier, was an exploration of feelings, a dialogue of how we may join feelings to colors and elements. In Bulgari we now have this philosophy that how we see one another and ourselves: it’s just like the jewelers of the gems of nature.
Naturally, Sourcing The Best Ingradients is Paramount…

As a world powerhouse that gives some of the best high quality gems on the earth, that is additionally mirrored inside the perfume notes…
We search the world for one of the best elements; and we put these on the middle of our creation. So, if we now have to go (within the case of Allegra) to Calabria to seek out bergamot, to Madagascar to seek out the vanilla, and to Indonesia to seek out the patchouli.
…As Is Sustainability For Bulgari

We really created a farming mannequin of Jasmine in India, and it was lovely. This flower might be in danger for perfumery, as a result of the standard it’s essential to create an exquisite extract is such a problem; it needs to be hand-picked earlier than the solar hits the flower within the morning. So, what we did was re-train them, re-harvest, creating new farming fashions, to assist them make revenue and develop increased high quality flowers and nonetheless being extra sustainable. This is an instance of what we do as a model to have the ability to hint the sourcing of our elements.
It’s additionally price noting that the glass bottles of Allegra are additionally designed to facilitate recycling and reuse. 
The Pandemic Has Accelerated The Demand for Fragrance

I feel COVID-19 has accelerated the demand for fragrances. Firstly, as a result of the seek for authenticity, high quality and real merchandise has elevated. I feel now persons are extra conscious of the true worth of issues and experiences they’d and cherish them. So I feel they’re changing into extra demanding of the standard they anticipate from luxurious manufacturers.Secondly, it’s as a result of of sustainability, there was already a giant pattern and now lots of manufacturers are placing lots of significance and consciousness behind sustainability. People most likely thought that we’d delay our sustainability efforts as a result of of COVID-19 however that’s fairly the opposite, shoppers have turn out to be extra conscious and types have doubled or tripled their efforts at sustainability.
Finally, the facility of digital e-commerce has modified the perfume business; now lots of data is offered for fragrances on-line so the shopper is ready to buy it with out even smelling the perfume first. There has additionally been the invention of methods to place samples on-line so shoppers can scent the perfume earlier than shopping for it. 

Allegra Brings Hope To The Future

Allegra is the cherry on the cake that sends a optimistic message of optimism, gentle, color and optimistic feelings which counters the negativity of this yr. People are desperate to have this optimism. Our contribution in perfume, aside from the sweetness and scent and feelings, is to carry this positivity and lightweight to our world.
For extra data and to buy the gathering, go to sephora.ae​