Blockchain fragrance: Look Labs mixes perfumery, technology and art

The artistic studio has partnered with Montréal artist Sean Caruso to launch the world’s first digital perfume encoded into NFT paintings. They created ten unique digital artworks which can be auctioned on-line on the Rarible market.
The digital paintings is impressed from Cyber, a bodily unisex eau de parfum designed by Look Labs. Created by a grasp perfurmer in Grasse, France, the perfume evokes sci-fi films and high-tech universes. The perfume is available in a glass bottle with an LED label.
The paintings consists in a photorealistic illustration of the bottle with its illuminated label along with a digital illustration of the perfume within the type of NIRS information.
The first homeowners of the NFT paintings will obtain the collector’s version of the bodily perfume signed by the creators and extra hi-resolution variations of the paintings. Each future corresponding NFT proprietor will be capable of redeem the bodily model of the perfume for an extra payment.
“I used to be curious concerning the merging of the bodily and digital worlds by blockchain and NFT paintings,” stated Sean Caruso.
Non-fungible tokens (NFTs) – models of information saved on a blockchain – are more and more used to certify a digital asset to be distinctive and subsequently not interchangeable. Look Labs imagined this mix of digital paintings and bodily perfume to seize the rising pattern of NFTs and how luxurious merchandise will enchantment sooner or later to the brand new era of customers.
The purpose was to create “the final word luxurious perfume that mixes conventional craftsmanship with the most recent disruptive technology. Choosing the very best high quality components and supplies was an crucial step within the means of designing and crafting a product that’s distinctive and the primary of its form in the marketplace,” stated Look Labs founder, Jordan Katzarov.

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