
After having developed a pilot model of their new sampling resolution for Brazilian manufacturers Lux and Eudora, Adhespack launched the ultimate mannequin in December 2020. Inspired by queue ticket dispensers, the so-called Ticket Scent resolution has been tailored utilizing an Adhespack patented expertise to bear the fragrance in addition to further product info, reminiscent of photographs and texts.
The resolution permits clients to work together with the product with out bodily contact with a tester bottle that might have be touched by different folks or with a store assistant. The samples are single-use and secure. In the midst of a pandemic, the answer shortly gained over a number of worldwide manufacturers.
Perfect timing
“Ticket Scent was conceived simply earlier than the pandemic, and seems as a wonderful different at a time when shoppers keep away from sharing testers and shops are searching for safer, hygienic and particular person choices,” says Volney Camargo, CEO of Adhespack and creator of Ticket Scent.
Several manufacturers of the Puig group – Carolina Herrera, Benetton, Antonio Banderas, Jean Paul Gaultier and Paco Rabanne – have thus opted for Ticket Scent to encourage fragrance testing in airport responsibility free retailers and procuring facilities in Latin America, within the United States and in Europe.
In Brazil, Ticket Scent is already current in some shops of nation-wide chain retailers together with O Boticário, Eudora, C&A, Riachuelo and Renner.
“Customers desire a secure, hygienic and single-use expertise,” factors out Sérgio Picciarelli, director of selling and innovation at Adhespack. “It can be doable to use a QR code on the again of the pattern in order that the patron should buy in a while e-commerce or entry further content material,” provides Daniel Almeida, gross sales director.
International growth
Building on this success, Adhespack expects a 50% enhance in its turnover in 2021. In Spain, France and the UK, Adhespack’s options are distributed by Sampling Innovations. In Italy, their distributor is Publication Distribuzione.
In addition, to work extra intently with its worldwide purchasers, the corporate just lately opened a gross sales workplace in Madrid, and can quickly inaugurate one other one in California.