Robot Love: Paco Rabanne’s Phantom Looks to the Future of Fragrance, with a Nod to the Past

First outing in journey retail Puig determined to launch Phantom in the journey retail channel first from July 1 earlier than rolling out to native markets beginning in August. An odd transfer... Read more »

Puig reveals TR-exclusive pre-launch campaign for Paco Rabanne Phantom

Puig is ready to launch the brand new Paco Rabanne masculine perfume Phantom solely in journey retail for the month of July, supported by what it described as a ‘spectacular’ omnichannel campaign. ... Read more »

Puig launches over 100 Phantom pop-ups to celebrate Paco Rabanne pre-launch – The Moodie Davitt Report

Go large or go residence: The Phantom marketing campaign is Puig’s most bold to date with over 100 animations at key airports worldwide. Pictured above is the Phantom pop-up in Heathrow Airport... Read more »

Phantom pop-up: Puig and JCDecaux unveil futuristic Paco Rabanne activation at Heathrow Airport – The Moodie Davitt Report

The perfume blockbuster activation returns to Heathrow Airport Terminal 2 as Puig, JCDecaux and Edge unveil the futuristic Paco Rabanne Phantom activation UK. Puig has partnered with JCDecaux to launch a futuristic... Read more »

Paco Rabanne launches new Phantom fragrance

Paco Rabanne has unveiled its new males’s fragrance, Phantom. Presented in an attention grabbing, robot-shaped bottle, the scent options notes of creamy lavender, lemon and woody vanilla, crafted by a quartet of... Read more »

Paco Rabanne pre-launches groundbreaking Phantom fragrance as a travel retail exclusive – The Moodie Davitt Report

Radically completely different, completely disruptive: Phantom was launched in world travel retail on 1 July Image taken by Heathrow Airport Retail Director Fraser Brown Puig-owned fragrance home Paco Rabanne has solely pre-launched... Read more »

Paco Rabanne reveals groundbreaking travel retail exclusive Phantom fragrance – The Moodie Davitt Report

Radically totally different, completely disruptive: Phantom was launched in world travel retail on 1 July Puig-owned fragrance home Paco Rabanne has revealed Phantom, a floor-breaking new masculine fragrance. The travel retail exclusive... Read more »

Paco Rabanne Phantom Is The World’s First Connected Fragrance

Paco Rabanne challenges each the worlds of trend and perfumery. Their fragrances are recognised for its distinctive visible and olfactory signature. This is seen with the hype of One Million, which unified... Read more »

Paco Rabanne Introducing Phantom Men’s Scent – WWD

PARIS — Paco Rabanne is gearing as much as construct a 3rd masculine scent pillar with Phantom, a perfume that is available in related packaging within the type of a robotic. The... Read more »