Paco Rabanne has unveiled its new males’s fragrance, Phantom.
Presented in an attention grabbing, robot-shaped bottle, the scent options notes of creamy lavender, lemon and woody vanilla, crafted by a quartet of perfumers Loc Dong, Juliette Karagueuzoglou, Dominique Ropion and Anne Flipo.
Award-winning director Antoine Bardou has created a marketing campaign for the new fragrance, which takes viewers right into a “retro-futuristic” sci-fi world accompanied by their wingman robotic Phantom, whose additionally lends his kind to the bottle.
That bottle can also be the important thing to the product’s linked promotional marketing campaign. By tapping their cellphone on the NFC chip embedded within the robotic’s head customers can join with different customers and entry interactive filters, playlists, video games and augmented actuality.
A Paco Rabanne spokesperson mentioned: “Year-round, Phantom has obtained your again. Between Phantom and also you, it’s the start of a long-lasting relationship. Spray on! It’s time to exit and be a part of the intergalactic occasion.”
To make sure the sustainability of its new launch, Paco Rabanne has partnered with IFF-LMR Naturals to make sure Phantom was merchandise in a approach that ensured a dedication to environmental administration and sustainable growth. Only first-rate elements have been sourced, utilizing “cutting-edge extraction strategies”.
Paco Rabanne’s spokesperson added: “This is Paco Rabanne’s imaginative and prescient for the way forward for fragrance.”