JCPenney Beauty brings BIPOC-founded brands into focus

When Sephora introduced that it was leaving 650 J.C. Penney shops, Penney needed to reinvent the wheel.The Texas-based division retailer chain wanted a brand new magnificence idea — and it needed to... Read more »

JCPenney Shares Details About New In-Store And Online Experience

JCPenney has shared new particulars on the retail technique and product choices for JCPenney Beauty—the retailer’s new, inclusive in-store and on-line expertise.   Customers will be capable to store JCPenney Beauty at... Read more »

JCPenney Unveils Brands and Store Locations for New, Inclusive Beauty Experience

LEWISVILLE, Texas–(BUSINESS WIRE)–Today, JCPenney proclaims further particulars on the retail technique and product choices for JCPenney Beauty. The retailer’s new, inclusive in-store and on-line expertise displays clients’ magnificence desires and wants, irrespective... Read more »