JCPenney has shared new particulars on the retail technique and product choices for JCPenney Beauty—the retailer’s new, inclusive in-store and on-line expertise.
Customers will be capable to store JCPenney Beauty at 10 JCPenney retailer areas throughout the nation starting in mid-October, and on jcp.com beginning October 15.
Featuring 170+ magnificence manufacturers—from tried-and-true favorites to recent indie finds to BIPOC based—the assortment will span make-up, skincare, haircare, styling instruments, perfume, nailcare, and bathtub and physique merchandise at various worth factors.
“Rooted in inclusivity, JCPenney Beauty grew out of direct suggestions from our prospects.” says Michelle Wlazlo, government vp and chief merchandising officer, JCPenney. “Together with our model companions, we now have reimagined each side of our magnificence expertise—from the extremely curated assortment and welcoming area to the built-in loyalty program and all new e-commerce expertise. We are extremely proud to deliver JCPenney Beauty to life in shops and on-line this fall.”
Commitment to Inclusivity
JCPenney Beauty will function a shop-in-shop expertise with flagship associate Thirteen Lune, an inclusive e-commerce web site based by Nyakio Grieco, a magnificence entrepreneur and founding father of nyakio Beauty, and Patrick Herning, the founding father of 11 Honoré, a luxurious plus measurement trend label. Thirteen Lune is designed to encourage the invention of magnificence manufacturers created by Black and Brown founders that resonate with folks of all backgrounds. Of the 170+ manufacturers at JCPenney Beauty, 39 are from Thirteen Lune.
The retailer chosen a mix of merchandise inside the mass, masstige, and status vary for purchasers primarily based on intensive shopper analysis. In truth, almost half of the manufacturers within the JCPenney Beauty assortment are masstige manufacturers—the tier fueling essentially the most innovation, development, and experimentation. The different half of the enterprise is balanced between mass and status manufacturers. Customers can count on to see recognizable favorites similar to Skin Gym, Curlsmith, Alaffia, Solinotes perfume, OPI and extra.
Whether looking for ethically made make-up or professional-grade cosmetics, customers will discover new favorites from Makeup Geek and Mirabella, as properly fragrances by Wellfounded, Esscentials, and Ron Dorff—all completely accessible at JCPenney Beauty. The retailer can also be the one brick-and-mortar location within the U.S. for a number of manufacturers, together with I’M MEME, nooni, Kleem Organics, and Better Natured.
JCPenney Beauty will launch in retailer at 10 choose JCPenney retail areas starting in October, with rollouts deliberate throughout all remaining shops by 2023.
To discover the shop nearest you, go to the JCPenney Company Blog.