Celebrity beauty traces are formally the brand new movie star perfume line, with everybody from Alicia Keys to Priyanka Chopra, Lady Gaga and Selena Gomez within the race to launch their own eponymous providing whereas appetites are excessive. Now, Scarlett Johansson has joined the membership, asserting plans to launch her own beauty brand in 2022. While the specifics of the road are nonetheless a thriller, Johansson has referred to as the undertaking a “clear, accessible strategy to beauty” in an announcement through WWD, citing the launch as the rationale she took a step again from earlier high-profile beauty offers a number of years in the past. The star was notably the face of L’oreal Paris for a number of years and beforehand an envoy for Dolce & Gabbana’s perfume, The One.
“I’ve been fascinated by the transformative energy of beauty since I used to be a toddler. My mom instilled in me a ardour for self care from my early teenage years,” she stated. To deliver the brand to fruition, Johansson is partnering with Kate Johnson, who has labored with Juicy Couture and Victoria’s Secret prior to now. The Najafi Companies are the buyers, who additionally host Tracee Ellis Ross’ Pattern and Millie Bobby Brown’s Florence by Mills of their roster.
While there are nonetheless only a few particulars about what precisely her line will include, Johansson – who will act as each founder and chairman – hinted to Allure that it might focus round skincare “necessities”, including: “This can be a brand for everybody who needs their pores and skin to look its finest with minimal effort.”
This content material is created and maintained by a 3rd social gathering, and imported onto this web page to assist customers present their electronic mail addresses. You could possibly discover extra details about this and related content material at piano.io
