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Dior has topped its latest perfume face: Jenna Ortega. The “Wednesday” actress is the star of the French model’s Gris Dior perfume, one of the crucial well-liked inside its La Collection Priveé Christian Dior assortment.
In the brand new advertisements, as seen on-line, Ortega poses in a room the place flower petals fall from the ceiling — earlier than, naturally, she grabs a bottle of Gris Dior. For the event, she wears an all-gray outfit, that includes a silky shirt, sheer crochet-knit skirt.
Completing the actress’ ensemble is an identical grey manicure — with purple undertones, easily matching these seen in the perfume — and grey satin peep-toe platform pumps, full with thick buckled ankle straps and hovering 5-inch block heels.
Within the marketing campaign, Ortega states that “life is only a sport” — alluding to the unisex perfume’s defiant aesthetic, primarily based on Christian Dior’s personal love of grey. First launched in 2013, Gris Dior’s new marketing campaign options Ortega and a spread of Gen-Z celebrities — together with Maya Harke, Joseph Quinn, Thuso Mbedu, Fai Khadra, Liu Yu Xin and Oreselan — to spotlight a brand new technology and what emboldens them. The perfume, which options notes of jasmine and bergamot, retails from $125-$450 on Dior’s web site.
The new Gris Dior marketing campaign launch additionally follows the perfume’s new “The Grey Zone” pop-up gallery in Los Angeles. For the event, Dior tapped artists Ben Johnston, Andrés Reisinger, Thomas Trum, Mileece and Collectif Scale to reimagine the signature scent via art work installations in the area, which is now open to the general public from Thursday, April 13 via Sunday, April 16.
Ortega usually elevates herself with height-boosting footwear on and off the pink carpet. The “Wednesday” star can usually be seen on public outings in platform-soled boots and pumps from a spread of manufacturers, together with Jimmy Choo, Steve Madden and Valentino. Off-duty, she wears thick-soled Dr. Martens platform boots and Adidas sneakers. Ortega can also be solidifying her presence in the shoe world, having been named Adidas’ new model ambassador in Feb. 2023.
PHOTOS: Discover Ortega and extra stars on the pink carpet on the “Scream 6” premiere in the gallery.