ORLANDO, Fla. (Feb. 1, 2023) — Not Your Mother’s, an modern, community-driven haircare model, has been named an Official Partner of the Orlando Pride. Located simply down I-4 in Tampa, Fla., Not Your Mother’s boasts clear, high quality, and cruelty-free haircare merchandise, which will likely be featured in Fan Zone activations, gamers’ pre- and post-game routines, and extra.
“We are very excited to have Not Your Mother’s come aboard as the latest member of the Orlando Pride household. This partnership showcases a considerable funding in our Pride athletes, additional emphasizing the chance that exists within the girls’s sports activities panorama,” Club Senior Vice President of Brand Alliances Kelly Hyne mentioned. “Not Your Mother’s has proven a dedication to the local people all through its historical past and we couldn’t be extra thrilled to have that dedication translate to the Pride and Orlando within the coming yr.”
At all Orlando Pride dwelling matches, an interactive fan function will likely be showcased. Further, the 2 entities will placed on a moms and daughters soccer clinic within the City Beautiful later within the yr.
“We are thrilled to partner with the illustrious Orlando Pride and their proficient athletes for the 2023 season. We are past impressed by the work they’ve accomplished to enhance our shared Florida neighborhood, particularly round social points and variety,” Nelson Miranda, CEO of DeMert Brands mentioned of the partnership. “The synergy between our organizations is impalpable as we each encourage girls to precise themselves unapologetically, all the time. We look ahead to working collectively in the identical space we stay, work, and play in.”
The partnership provides to Not Your Mother’s longstanding dedication to its area people, beforehand working with organizations resembling Young Survivors, Embrace Race, the Tampa Organization of Black Affairs, St. Vincent de Paul Food Pantry, and Hospice, and donating to first responders in the course of the COVID-19 pandemic.
About Not Your Mother’s:
Founded in 2010, Not Your Mother’s gives a variety of hair care merchandise tailor-made to each hair sort. With the model mission to help individuality and self-expression, Not Your Mother’s continues to develop and increase its vary to offer each shopper with merchandise tailor-made to them. The model continues to reimagine hair care merchandise, reworking salon remedies and the most recent tendencies into at-home realities. The performance-driven line-up is cruelty-free and every method makes use of clear, high quality components for merchandise which might be as protected and wholesome as they’re efficient. Not Your Mother strives to make a path for each individual to precise their true selves, creating prime quality, salon-inspired, clear hair care merchandise for all.