L’Occitane Travel Retail has launched its Gift of Nature campaign in partnership with Gebr. Heinemann at Frankfurt Airport.
Featuring an immersive pop-up retailer, the ‘nature optimistic’ four-month activation, which is being run prematurely of Earth Day in April, can even be rolled out in Europe, the Americas and APAC.
The promotion marks the second chapter of the model’s Nature Positive campaign which ran in 2022 with animated pop-up shops at key world airports in celebration of Earth Day.
The nature-inspired promotion sees the ‘lush and vibrant’ 360º activation podiums at the principle A and Z Frankfurt Airpot terminals, organised by keybrand elements together with Verbena, Almond and Shea Butter. There can also be a Nature Positive assortment and photograph sales space.
The pop-up underlines key messages about sustainability and biodiversity, with foliage and pure props akin to a wood bushes and flowers exuding actual perfume.
A 150ml journey retail unique restricted version of the model’s best-selling Shea Hand Cream is offered. The hand cream is offered in a 95 per cent recycled aluminium tube embellished with a fauna and flora motif designed by Philippines-based illustrator, Raxenne Maniquiz.
A Hand Cream Wall permits clients to pick a journey retail unique custom-made kitof 30ml lotions from a variety showcased and so they also can get a hand therapeutic massage with their chosen scent. The outer bins, constructed from FSC paper, are personalised to Frankfurt.
From April onwards, an unique journey retail assortment of 5 30ml top-selling hand cream units will likely be accessible in Rose, Shea, Cherry Blossom, Lavender and Verbena fragrances. They are additionally offered in recyclable bins manufactured from 100 per cent recycled paper.
To help the regeneration of biodiversity, L’Occitane Travel Retail will likely be providing a donation to NGO, Meli Bees, that helps regenerative agriculture in probably the most endangered areas of the Amazon. Customers can take a picture of themselves on a rope swing beneath the tree within the Nature Positive photograph sales space and put up it on Instagram. For each put up, €1 is obtainable by the model to Meli Bees, as much as a most of €2,500.
Customers also can get pleasure from a biodiversity digital engagement recreation and take benefit of a present with buy that features ‘inexperienced journey’ miniature aluminium bottles.
Gebr. Heinemann Director of Marketing, Jens Peter Peuckert stated: ‘With L’Occitane Travel Retail, we’ve got a associate who’s simply as captivated with providing eco-friendly merchandise to travellers as we’re. We are delighted that we, along with L’Occitane Travel Retail, can attribute to our spectacular assortment whereas at the identical time making a sustainable affect within the magnificence part.”
L’Occitane Group Head of Global Travel Retail Marketing, Mona L’Hostis stated: ‘When it involves giving, the best present of all is nature. As a trailblazing model in sustainability, we firmly imagine that with our ‘Gift of Nature’ campaign, we are going to encourage and interact with clients to suppose in a extra eco-conscious manner. In doing so, we are able to all considerably contribute to defending the biodiversity of the planet.’
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