Superdrug, the main accessible well being and wonder retailer, has delivered strong December buying and selling, with gross sales rising by 16.0 per cent versus December 2021 and market share growth for the all-important Christmas interval. Delivering an built-in O+O (Offline plus Online) expertise, higher served prospects’ wants, offering a seamless retail expertise, and driving December gross sales.
Superdrug has continued to spend money on retailer expertise, opening 11 new best-in-class shops in 2022 together with Aberdeen and Plymouth and refurbishing an extra 59, in addition to opening considered one of its largest Beauty Studios in Rushden Lakes in early December.
Christmas class successes had been in Fragrance and Cosmetics, which recorded the largest gross sales week ever within the week earlier than Christmas. This topped off a unbelievable growth 12 months for Fragrance and specifically for Premium Fragrance, after six luxurious manufacturers had been launched in September 2022 (YSL, Viktor & Rolf, Prada, Giorgio Armani, Valentino and Narciso Rodriquez).
In Cosmetics, gross sales had been again to pre-Covid Christmas 2019 ranges, as shoppers ready for the occasion season. Beauty Studio additionally noticed its greatest month in December, with Nail Services and Piercing proving the preferred, solidifying Superdrug’s place because the primary on the excessive road for piercing.
Superdrug persistently noticed elevated footfall throughout December, with common weekly transactions 19 per cent larger than December 2021 as prospects snapped up the easiest excessive road worth in value and promotions.
The retailer’s continued deal with affordability was a major driver of growth, leading to a 20 per cent December gross sales rise for Own Brand and an elevated uptake of Members Only pricing amongst loyal Health & Beautycard customers. Customers had been additionally reassured by Superdrug’s Own Brand Price Freeze, which noticed the costs of over 5,000 of the preferred well being and wonder objects frozen earlier in 2022.
Superdrug continued to boost its O+O (Offline plus Online) providing, bringing a market-leading, built-in buying expertise to its prospects.
Superdrug Marketplace launched in November 2022 and listed near 7,000 of essentially the most thrilling and revolutionary new merchandise for purchasers to find in December, while speedy supply companies like Store to Door allowed prospects to order to house from native shops and delivered over 10,000 similar day orders within the final quarter of the 12 months.
In Healthcare, Online Doctor gave sufferers entry to over 70 healthcare companies and a wide range of healthcare necessities, delivering 37,000 Pharmacy Collect orders in December and connecting sufferers to in retailer Nurse Clinics and Superdrug Pharmacies throughout the nation.
Superdrug CEO, Peter Macnab commented: ’We are delighted to say that we had an incredible Christmas at Superdrug. Our dedication to accessibility signifies that prospects proceed to come back to us for the easiest in excessive road worth, at a time when affordability actually issues.
“Our continued funding in shops, market-leading digital development and innovation in Own Brand has pushed elevated gross sales and market share growth. I’d prefer to thank all of my colleagues for all of their laborious work in bringing such a unbelievable and aggressive providing to consumers.”
By Mark Adair – Correspondent, Bdaily
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