Sterling Perfumes felicitated by The Economics Times India – News

Published: Mon 2 Jan 2023, 12:53 PM

After having lined model tales in sectors like BFSI, Education, Healthcare, FMCG, Technology, Lifestyle, Luxury, and rather more, The Economic Times, India’s main enterprise entity, unveiled and recognised the Best Brands of 2022 and felicitated Sterling Perfumes, UAE’s homegrown model for its Indian presence. The finest manufacturers chosen by Economic Times are those who have created a distinct segment id within the thoughts of shoppers and have reworked their current construction and conditioned the longer term plan of action. The Economic Times Brand Conclave was held at Taj Lands End in Mumbai on December 20.

It is a hat-trick for Sterling Perfumes Industries, an award-successful UAE-primarily based pioneer in fragrances and cosmetics. The firm has confirmed for the third time in a row that they’re a real testomony to the standard of its work. Sterling Perfumes bagged the Economic Times India ‘ET Edge Best Brand 2022’ in recognition for its luxurious French perfume model, ARMAF. ARMAF is the one model from the Middle East together with different effectively-reputed manufacturers equivalent to Coca-Cola, Indian Oil, Polyxab, Kaya, Mitsubishi, Roohafza, Asian Paints, Acer, Amway, Adani, Tata Steel, Bharati Group and extra.

Ali Asgar Fakhruddin, chairman at Sterling Perfumes, mentioned: “This yr has been phenomenal for Sterling Perfumes as we began by successful the Smart Innovation Award by the distinguished Future Workplace Summit and Awards 2022 in Q2 2022. This was shortly adopted by the ‘Beauty World Awards Middle East 2022’ Awards which was held in This fall wherein ARMAF bagged the ‘Consumer Fragrance of the Year’ for its flagship fragrance ‘Club de Nuit Intense Man’ and ‘Breakout Star of the Year’ Fragrance for ‘Club de Nuit Sillage’. ARMAF was the one model to have acquired double nomination throughout fragrances in over 150 entries. Now, being felicitated because the ET Edge Best Brand 2022 by Economic Times, India on the finish of the fiscal yr has been a crowning stroke for the model.”

By successful these prestigious awards and recognitions, Sterling Perfumes has underpinned its sturdy legacy within the perfume sector, and it guides different gamers within the trade to observe its footsteps. To the world, it is likely to be a perfume, however for Sterling, it’s their complete id.

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