Makeup Gift Boxes Become More Popular as Chinese New Year Approaches

(Yicai Global) Jan. 19 — With the restoration of consumption, make-up reward packing containers have develop into extra widespread amongst Chinese individuals who plan to purchase presents for the upcoming Lunar New Year.

Sales of cosmetics reward packing containers have jumped 68 % prior to now two months in contrast with a 12 months in the past, based on information from e-commerce platform Vip.Com. This is as a result of reward packing containers are extra presentable, insiders on the advertising departments of varied make-up manufacturers advised Yicai Global.

More and extra cosmetics manufacturers have launched collaborations with e-commerce platforms, such as Tmall, JD.Com, and Vip.Com, to launch restricted version reward packing containers for the Chinese New Year of the Rabbit. Vip.Com alone signed offers with greater than 10 make-up manufacturers, together with Clarins, Winona, and Chando.

It will develop into regular for make-up manufacturers to hitch arms with e-commerce platform on custom-made reward packing containers sooner or later, some professionals stated, including that differentiating merchandise relying on the platforms they’re bought on may even be increasingly more widespread.

China’s reward field market is price CNY1 trillion (USD147.6 billion), rating first worldwide, based on a report from the China Gift Chamber of Commerce beneath the All-China Federation of Industry and Commerce. The home market is anticipated to increase to CNY1.5 trillion this 12 months.

In the long run, the transaction scale of China’s reward field trade on e-commerce platforms will develop hand in hand with the elevated penetration charge of the trade on e-commerce platforms, Qianzhan Industrial Research Institute predicted in a analysis report.

Editors: Shi Yi, Futura Costaglione

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