Happier Skincare, established in 2022 and headquartered in Delhi NCR, provides clear, efficacious holistic magnificence merchandise utilizing scientifically confirmed superfood-based components maintaining the shopper at the core.
The model is working arduously towards abroad expansions laying the groundwork in the Middle East and carving its presence in the United Arab Emirates and Saudi Arabia with an web, e-commerce channel method.
Happier Skincare is extra pushed in the direction of serving the Middle East via Amazon, the e-commerce podium with its pH and dermatologically examined merchandise adhering to clear magnificence parameters: paraben-free, sulfate-free, and silicone-free, mineral oil-free, synthetic-dye free and cruelty-free.
The model is excited to be contending in opposition to established manufacturers from the west, which, when estimated, had been discovered to be at the least thrice dearer than Happier Skincare.
Despite the native skincare market being saturated with many merchandise, just a few are in the class of worldwide requirements. Therefore, the firm pours a major chunk of its funding into the analysis and improvement of product formulations incorporating researched, result-driven superfoods and scientific actives which might be vetted and chosen after lengthy and detailed evaluation to ship multi-tasking and efficacious merchandise.
The model believes in the philosophy of inclusivity; therefore, the packaging is braille-friendly to encourage customers worldwide to really feel a part of the vibrant Happier group.
“My indulgence as a magnificence blogger helped me establish the ache factors and acknowledge the want for a simplified, clear, customer-centric skincare model at par with worldwide requirements propelled Happier, and we’re presently fixing the most urgent gaps in the skincare expertise,” stated Aakriti Suri, founding father of Happier Skincare.
She additional added that to be a market differentiator and compete with varied worldwide manufacturers; we have to be forward of the present market state of affairs. In such an atmosphere, she expressed confidence in the distinctive proposition and that Happier would maintain its personal in opposition to native and established international manufacturers. And this carved the methods of Happier to the United Arab Emirates and Saudi Arabia.
Happier Skincare is designated to launch a brand new scientific vary of high-performing formulations to present efficient and protected options for particular pores and skin issues equivalent to darkish spots, zits, dryness and many others.
Since its launch, the model has targeted on omnichannel distribution. Today, the model sells via its web site, Amazon, Flipkart, Myntra, and Tata 1mg. Happier Skincare sells in offline shops via Relay Stores, Foodhall, Dorabjees, and Nature’s Basket.
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