Eric Pressly Launches A New Haircare Brand

Eric Pressly Launches A New Haircare Brand

A scientist behind Olaplex is again on the haircare scene with a brand new bond-building model born in his residence laboratory.

Christine Esposito, Managing Editor10.04.22

Eric Pressly, inventor and scientist behind haircare model Olaplex, has launched Epres. This new haircare vary consists of three vegan, Leaping Bunny-certified merchandise, together with one skilled in-salon SKU and two client at-home SKUs. The patented formulation comprise simply 4 elements and work to ship professional-grade outcomes for all hair sorts.

The idea is true on development with a brief INCI record and sought-after advantages for a variety of consumers. It wasn’t Pressly’s plan to re-enter the haircare class once more after leaving Olaplex. But the pandemic modified his trajectory.

Eric Pressly
“Having had success, I used to be trying ahead to slowing down and spending time with my rising household. Covid modified all the things. During lockdown, my inventive course of was reignited. I ordered chemical compounds, arrange a house lab and set to work. When I noticed how good the outcome have been, I created Epres,” he informed Happi in an interview forward of the launch of his

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