Stockholm-based perfume model Unifrom has launched its latest product following its widespread roll-on oil perfumes — the Solid Perfume.
The rising Swedish model was based by Haisam Mohammed in 2020 after unsuccessful makes an attempt at launching a perfume label in Paris. The 26-year-old, who hosted an intimate lunch throughout the Swedish Fashion Council’s two-day [X]perience activation final month, shared with company that Unifrom was impressed by the scents captured within the stairwells of Stockholm’s excessive rises, the place he grew up in. He created samples out of those scents representing the diaspora and introduced them to raves and events, the place individuals started asking the place they may buy these merchandise.
Over the previous few years, Unifrom labored with one key product — the Perfume Oil in 5 scents. Building on the success of those versatile and helpful fragrances, Mohammed has now crafted the Solid Perfume, marking a brand new period for Unifrom. The pocket-sized product contains a wax-based, alcohol- and cruelty-free method that may be massaged into pulse factors or any a part of the physique.
The Solid Perfume has launched in two fragrances — “Oud,” a picket scent with prime notes of cardamom and black pepper with sandal- and cedarwood, and “Frankincense,” which boasts a spicy and woody aroma with hints of cedar, geranium, orange and jasmine.
Mohammed spoke of the discharge, “Since the model’s inception, Unifrom has strived to problem the extremely commercialized spray fragrance format. Solid fragrance is a way more intimate expertise, the place the scent fairly actually melts into your pores and skin.”
Priced at $84 USD, the Solid Perfume is now out there on Unifrom’s web site.
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