Shinsegae International to bring haircare brand Davines into South Korea

Shinsegae International is ready to purchase the unique home licence for Italian haircare brand Davines in South Korea, bringing the brand into the nation originally of subsequent 12 months. 

Davines was based in Italy in 1983, providing hair merchandise produced in an environmentally pleasant and moral method. Since then, the brand has grown its presence in 97 nations and areas. 

The South Korean group stated it plans to open shops in main malls within the nation, promoting Davines’ merchandise by way of on-line channels, together with Shinsegae-owned e-commerce website SiVillage.

Davines will be part of Shinsegae International’s portfolio of greater than 20 magnificence manufacturers, together with Santa Maria Novella, Vidivici, and Oribe. The South Korean retailer has a community of greater than 860 shops nationwide starting from trend, and sweetness to life-style manufacturers. 

Earlier this 12 months, Shinsegae International launched the Japanese up-market trend label Enfold in South Korea, opening the brand’s first unbiased abroad retailer in Shinsegae Department Store in Gangnam. 

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