Schwarzkopf launches new sustainable haircare range 

THE WHAT? Schwarzkopf has launched a new sustainable haircare vary, selling the vary through media firm Connecting Plots.THE DETAILS The vary targets eco-conscious customers, with the marketing campaign bearing in mind analysis by University of Leeds, which reveals that individuals are nonetheless unwilling to purchase inexperienced merchandise due to doubts over the merchandise efficiency capability, with most customers perceiving them to be much less efficient.THE WHY? Anne-Marie Viguier, Schwarzkopf ANZ Marketing Manager, says, “Schwarzkopf are leaders in excessive efficiency hair care merchandise the world over and we’re excited to have the ability to use our affect within the class to now even be extra sustainable. Our purpose is to be the go-to hair care product for these trying to do their small half in minimising wasteful packaging.”

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