GENEVA, Dec. 5, 2022 /PRNewswire/ — Firmenich, the world’s largest privately-owned perfume and style firm, is worked up to announce its 2023 Flavor of the Year, dragon fruit, celebrating shoppers’ want for thrilling new components and daring, adventurous taste creation.
Firmenich announces 2023 Flavor of the Year!
Annual Rate of Food & Beverage Launches with Dragon fruit Flavor Callouts Has Doubled Since 2017 (Source: Mintel GNPD)
“This marks our eleventh Flavor of the Year, which is one thing our clients have come to look ahead to every year. Dragon fruit’s daring vibrancy is an ideal selection as we embark an thrilling 12 months of change,” stated Maurizio Clementi, advert interim President, Firmenich’s Taste & Beyond division. “Our in-depth Human Insights have recognized the robust shift in direction of wellbeing and sustainability in folks’s meals and beverage selections, as effectively as newly-emerging elevated expectations in phrases of style. As the whole lot we do is rooted in nature and deep client understanding, this impressed us to decide on a Flavor of the Year which captures each.”
Drawing Inspiration from Color & Trenz
This is the second consecutive 12 months of a sensory partnership between Firmenich and Pantone®. The world colour authority has simply launched its 2023 Color of the Year, PANTONE® 18-1750 Viva Magenta™, which it describes as a “courageous and fearless, a pulsating colour whose exuberance promotes optimism and pleasure.” Mikel Cirkus, Global Creative Director for Taste & Beyond stated: “In the similar approach that Pantone’s Color of the Year captures the rising themes seen in the world round us, our selection for Flavor of the Year does so by translating new alerts into optimistic sensory experiences. Our 2023 selection of dragon fruit displays the world client’s more and more adventurous palate and want for the new or unique in the case of components and style.”Jeff Schmoyer, Firmenich Global Head of Human Insights, stated: “Dragon fruit’s refined taste creates an exquisite alternative to carry the distinctive creativity and experience of Firmenich’s Flavorists to the fore, offering the excellent canvas for them to dare to think about daring, thrilling and scrumptious new style combos.” A Fruit by Any Other NameNative to Central America, the place it’s recognized as Pitahaya, and thriving in tropical and subtropical climates throughout the world, dragon fruit’s flesh is wealthy in antioxidants and excessive in calcium. Dragon Fruit grows from a climbing cactus, making it a drought-resistant and naturally low water-use crop, requiring solely 1 / 4 of the water to develop in comparison with that of an avocado.Much like the mystical creature that impressed its identify, dragon fruit is fierce in look, with a scale-like pores and skin in daring hues starting from fiery yellow to daring magenta. However, its delicate taste belies its imposing armor. With a number of differing kinds various in each colour and style, dragon fruit ranges in taste from milder melon and kiwi-like to barely sweeter berry profiles with notes of beetroot.Enter the Dragon FruitHalf of its industry-leading Human Insights functionality, Firmenich’s Trenz™ forecasting workforce noticed a post-Covid rise in dragon fruit throughout virtually each main metropolis in the world. While all the time widespread inside area of interest segments, the unique fruit started exhibiting up extra universally throughout various markets and meals service venues, as effectively as product functions, from the extra intuitive juices and smoothies to much less conventional codecs like tea and cooked savory dishes.According to Mikel Cirkus, that is all half of a decade-long development for boldness and discovery in foods and drinks. The pandemic elevated the tempo of this development, with big spikes in shoppers broadening their palates for brand new seasoning. Notably, expenditures on spices & seasonings at residence grew 27% CAGR[1], Trenz™ discovered. New product innovation has adopted, with on-pack claims such as “daring” and “unique” up by 38% since 2017, and the use of three- and four-way taste combos in merchandise now cresting over 25% of all Food & Beverage launches.Firmenich’s famend Emotions360 client analysis supplied a second clue. This proprietary in-depth research of pure components recognized that persons are very enthusiastic about dragon fruit. In reality, Emotions360’s newest wave, which surveyed 18,670 shoppers throughout eight nations round the world, indicated that 88% of shoppers have heard of dragon fruit, and 56% have tasted it. In phrases of client perceptions, dragon fruit triggers associations with adjectives like daring, unique, thrilling, spectacular and enjoyable. Given this optimistic affiliation, it is not stunning that the similar shoppers ranked dragon fruit in the 90% percentile amongst all components with a excessive chance to rise in recognition in the future.A Fiery FutureAs a lot as dragon fruit is on hearth in juice bars, markets, and avenue distributors round the world, the packaged Food & Beverage world was initially sluggish to innovate round this development. However, this development is altering, with product launches containing dragon fruit callouts now accelerating in all areas. In reality, dragon fruit use in CPG (Consumer Packaged Goods) is rising extra shortly in meals than drinks, the place improvements sometimes seem first.Jeff Schmoyer, Firmenich Global Head of Human Insights, commented: “Dragon fruit could also be nonetheless a ‘uncommon’ fruit taste for CPG meals & beverage manufacturers, however it’s now not uncommon to shoppers. And in actual fact, this has translated to at least one of the quickest progress charges of any ingredient we have tracked lately. Given the small base and quick progress, it’s definitely our boldest Flavor of the Year selection but from a predictive foresights perspective. It’s potential that the preliminary lag in new product innovation is partly associated to the problem of realizing the taste of dragon fruit. Our client analysis exhibits that the fruit can typically shock folks by not having the robust taste to match its visible look. Instead, the style is gentle, refreshing, candy, and scrumptious.””For this purpose, Firmenich believes that its taste creativity will play a key position in amplifying the style and celebrating combos of dragon fruit with different flavors,” Schmoyer concluded.About Firmenich Firmenich, the world’s largest privately-owned perfume and style firm, was based in Geneva, Switzerland, in 1895, and has been family-owned for 127 years. Firmenich is a number one business-to-business firm specialised in the analysis, creation, manufacture and sale of perfumes, flavors and components. Renowned for its world-class analysis and creativity, as effectively as its management in sustainability, Firmenich gives its clients superior innovation in formulation, a broad and high-quality palette of components, and proprietary applied sciences together with biotechnology, encapsulation, olfactory science and style modulation. Firmenich had an annual turnover of 4.7 billion Swiss Francs at finish June 2022. More details about Firmenich is obtainable at www.firmenich.com.About PantonePantone supplies the common language of colour that permits color-critical selections by way of each stage of the workflow for manufacturers and producers. More than 10 million designers and producers round the world depend on Pantone services and products to assist outline, talk, and management colour from inspiration to realization – leveraging superior X-Rite expertise to realize colour consistency throughout varied supplies and finishes for graphics, trend, and product design. Pantone Standards function digital and bodily colour specification and workflow instruments. The Pantone Color Institute™ supplies personalized colour requirements, model id, and product colour consulting as effectively as development forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, colour psychology, and extra. Pantone B2B Licensing incorporates the Pantone Color System into completely different services and products, enabling licensees to speak and reproduce licensed Pantone values and enhance efficiencies for his or her customers. Pantone Lifestyle brings colour and design collectively throughout attire, residence, and equipment. Learn extra at www.pantone.com and join with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.[1] Compound Annual Growth Rate (Source : Global Data LLC and Firmenich analytics)Logo – https://mma.prnewswire.com/media/1961634/FOTY_2023_Logo.jpgPhoto – https://mma.prnewswire.com/media/1961654/Firmenich_PR_Flavor_of_the_Year.jpgLogo – https://mma.prnewswire.com/media/1961663/Firmenich_Logo.jpg SOURCE Firmenich
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