The Doux, a haircare model, has partnered with Atlanta-based report producer and rising rapper Baby Tate for the model’s first-ever social media marketing campaign in honor of National Hip Hop Month.
With National Hip Hop Month being declared an official US vacation simply final 12 months, The Doux’s CEO & founder Maya Smith determined to take her model— impressed by the music and nostalgia of Nineties hip-hop— to new heights this 12 months. The content-forward initiative is geared at merging the tradition of the unique feminine queens of the class by Smith’s newest Bee Girl assortment with new voices within the artistic area to raise true artistry and best-in-class, salon high quality haircare.
“Partnering with Tate simply made sense,” mentioned Smith. “We at all times pay homage to the OG artists within the area and now we’re seeking to elevate the subsequent queens within the hip hop trade, which is what led us to Baby Tate. There are so many synergies between us – from her type, artistry, pure hair recreation, and extra – so to have somebody of her expertise and vibes be a part of us on this journey is thrilling. We’ve by no means performed a partnership or run a marketing campaign to this extent earlier than, so we’re simply thrilled to proceed immersing ourselves in areas the place our clients are. Any method The Doux can uplift and assist ladies, particularly creatives, we’re right here for it.”
Headlined by Baby Tate and her newest tune, Perfect, from her most up-to-date album, Mani/Pedi, The Doux’s #ThisIsHowWeDouxIt Campaign will kick off with Tate’s unique content material being pushed out on TikTookay and Instagram, unveiling the model’s newest Wash & Go routine.
Cationic Honey Ingredients
With a concentrate on celebrating pure hair textures, every product from the brand new Bee Girl assortment consists of Smith’s modern ingredient, cationic honey, which smooths the hair’s negatively-charged cuticle to spice up shine, seal in moisture and battle frizz.The merchandise are named for iconic Hip-Hop/R&B songs by legendary feminine artists such because the Mist Demeanor Honey Shine Mist, Push It! Braid & Edge Gel, Ladies First Honey Shampoo and extra.
To study extra about The Doux, go to thedoux.com and store the gathering at Walmart. To tune into the remainder of the marketing campaign, observe alongside on TikTookay at @ilovethedoux.