Resource Label Group, a full-service supplier of strain delicate labels, shrink sleeve and RFID/NFC expertise, has acquired Scentisphere, an innovator in scent activation and advertising and marketing. Scentisphere makes a speciality of omni-channel scent advertising and marketing and activation applied sciences for manufacturers to combine into every shopper touchpoint of their media allocation, advertising and marketing communications, and packaging.Founded in 2002 by companions James Berard and Bob Bernstein, Scentisphere affords a broad vary of perfume and taste sampling applied sciences to assist its clients drive trial, conversion and gross sales. The firm has engineered quite a lot of scent sampling improvements together with Scent-A-Peel, Shopping Scenter, and Experiscenter. The firm additionally affords a variety of specialty inks and scent coatings marketed beneath Rub’nSmell, Snap’nBurst, Scratch’nSniff and Scent-A-Coat.James Berard, founder and CEO, states, “I’m very pleased with the a number of long-term relationships we have now developed with our clients and business companions over the previous 20 years. Joining Resource Label Group strengthens our dedication to the business and expands our capability to supply progressive options.”Mark Bernstein, president of Scentisphere, provides, “Scentisphere is worked up for our subsequent chapter to proceed servicing our international shopper packaged items, advantageous perfume and junk mail purchasers. Integrating scent options inside print advertising and marketing and promotions, point-of-sale signage, e-commerce, junk mail, and packaging with a give attention to high quality and repair will stay omnipresent. Scentisphere will proceed to empower our purchasers and their trusted suppliers to capitalize on scented improvements in all media.”Mike Apperson, president and CEO of Resource Label, states, “We worth our long-term relationship with Scentisphere and are excited to have the group a part of the Resource Label Group household. Scentisphere’s capability to combine scent into the package deal design significantly strengthens the worth we ship to assist our clients develop their enterprise.”The addition of Scentisphere represents the twenty sixth acquisition for Resource Label.
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