Typically when manufacturers throw their first occasions, it’s inside their first few months of existence — not 800 years down the road.
But Florentine perfume firm Officina Profumo Farmaceutica di Santa Maria Novella, recognized extra casually as Santa Maria Novella, did simply that in New York the opposite evening when the model hosted the very first occasion in its 800-year historical past.
Team members have been flown over from Florence to carry friends an genuine scent expertise, in honor of the model’s new — and first — fragrance, L’Iris. (It beforehand has caught with colognes.) Guests like Zani Guggleman, Scott Schuman, Sophie Elgort and Michael Avedon gathered at Harlem Parish on 118th Street to first odor L’Iris, then work with one of many Florentine workers members to create their very own customized scent, mixing collectively 10 completely different drops right into a bottle that was combined whereas dinner was served.
Newly employed govt vp Elyse Nemerever, who involves Santa Maria Novella by means of Lanvin, Dior and Proenza Schouler, celebrated the theme of firsts for the evening.
“One of the issues they stated to me after I joined the corporate was ‘we’re an 800-year-old begin up,’” she recalled. “Even although they’ve been round for a extremely very long time and the heritage is there, in phrases of growth and infrastructure and our development, all of that has been actually natural and never so intensive. Until now — and even now — it’s about discovering the precise companions, the precise positioning, the precise groups.”
Stacy Igel and Sophie Elgort