In celebration of Lancôme’s Iconic perfume, La Vie Est Belle’s tenth yr anniversary, here’s a recap of Lancôme’s first Sub-Saharan influencer journey to Zanzibar, Tanzania.
From June 1st to 2nd, 2022, Lancôme, one of many world’s main luxurious magnificence manufacturers, hosted its first Sub-Saharan Africa (SSA) influencer journey. Sharon Mundia and Natalie Tewa (Kenya), Khosi Ngema (South Africa), Sharon Ooja and Kim Oprah (Nigeria), and Andrea Kakou (Ivory Coast) have been invited to be part of the model on this once-in-a-lifetime expertise.
“This is a milestone occasion for Lancôme in Sub-Saharan Africa, as we proceed to discover thrilling methods to join with and have fun African ladies, who’ve embraced Lancôme in such an outstanding means,”- stated Josie Samuels, Brand Manager.
The journey began with a heat reception on the five-star resort, Zuri Zanzibar, adopted by a model immersion session with David Sharp, Brand National Make-Up Artist. The influencers have been then pampered with a choice of magnificence presents, together with personalised welcome notes, and colourful indigenous Tanzanian head wraps known as Khanga, from the Lancôme workforce.
Next was a sundown cruise, over the glowing Indian Ocean, the place every influencer was gifted a bottle of ‘La Vie Est Belle Soleil Cristal‘ Eau de Parfum, a perfume impressed by the “spring’s first sunshine,” a becoming begin to a beautiful journey.
Lancôme hosted the influencers to an Idôle cocktail social gathering later that night. They dressed up in placing energy fits for an evening full of enjoyable actions comparable to private photograph classes, cocktails, and an Idôle masterclass; an attractive discovery of Idôles signature fragrances. The spotlight of the night was all the ladies studying and performing a placing dance routine, embodying the essence of Idôle: empowerment. Everyone was showered with much more presents; together with the hero ‘Idôle’ Eau de Parfum, the novel perfume of rose and jasmine.
Day 2 of the journey started on the break of daybreak with a yoga session themed, “My Skin, My Strength”, the 2-hour session was guided by these five-step classes and practices: Meditation and Cleansing the pores and skin, Toning your muscle tissues and focal pores and skin, Strengthening with Advanced Génifique Serum for wholesome pores and skin, and Targeted Training with Stretching for Rénergie H. F. C. Triple Serum.
The star merchandise on the skincare masterclass have been Lancôme’s Advanced Génifique Serum the enduring skincare staple for radiant, even, and strengthened pores and skin, in addition to Rénergie H. F. C. Triple Serum, the brand new star that expertly combines hyaluronic acid, vitamin C, niacinamide and ferulic acid for potent anti-aging and preventing darkish spots. The influencers bought to discover the textures and have been gifted with the complete skincare vary.
After some hours of rest, the influencers took half within the Lancôme Make-up Masterclass, with David Sharp, Regional Make-Up Artist/Trainer for Lancome South Africa. The Masterclass was centered across the best-selling Teint Idôle Ultra Wear Foundation, one of many best-selling foundations that ship 24H snug put on in 50 shades with a pure matte end. At the category, the women have been taught shade matching and discovered suggestions comparable to “How to Achieve a 15-Minute Makeup Look.”
The final evening on the journey was really magical. The influencers confirmed up superbly wearing champagne gold and pink, paying homage to the product of the evening, La Vie Est Belle Eau de Parfum, the model’s declaration that Life is Beautiful and an invite to share within the pleasure of happiness. The unmissable perfume celebrates olfaction with noble iris, patchouli, and vanilla. The seashore shore was lit up with the ever-present Lancôme brand.
There was nice meals, wonderful music, a hearth dance present, and, in fact, an limitless choice of presents offered to the influencers from the complete La Vie Est Belle vary. It was a particular evening that encapsulated happiness the Lancôme means.
The generosity of the Lancôme model is unmatched. Lancôme has efficiently upheld the happiness banner for over 85 years, and this Sub-Saharan journey has formally inducted influencers from throughout Africa as “Happiness Activists.”
To Shop Lancôme merchandise, go to:
Essenza in NigeriaLintons in KenyaZino in Ivory CoastEdgars, Woolworths, Foschini, Truworths, ARC, and now Superbalist in South Africa
The generosity of the Lancôme model is unmatched. Lancôme has efficiently upheld the happiness banner for over 85 years, and this Sub-Saharan journey has formally inducted influencers from throughout Africa as “Happiness Activists.”
To Shop Lancôme merchandise, go to:
Essenza in NigeriaLintons in KenyaZino in Ivory CoastEdgars, Woolworths, Foschini, Truworths, ARC, and now Superbalist in South Africa
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