Elon Musk, founder of SpaceX, Tesla and the tunnel-making Boring Company, has up to date his Twitter bio to “fragrance salesman.” That’s an correct description as he is simply launched Burnt Hair, a brand new bottled perfume out there by way of the Boring Company web site.The fragrance is a gag that is crossed over from the joke realm into actuality. In late September, Musk hinted at the upcoming product, tweeting “Burnt Hair — Scent for Men by Singed.” It’s a tie-in to a earlier oddball product from the Boring Company, a flamethrower offered in 2018.Musk introduced the availability of the fragrance in a tweet on Tuesday, calling it “the most interesting perfume on Earth.” He appeared to be testing out catchphrases in follow-up tweets starting from “would not get extra lit than this” to “be the change you need in the world.”
Burnt Hair is not making an attempt to persuade anybody it smells good. The product web page has little or no particulars apart from some promoting copy calling it “the essence of repugnant need.” A pair of quotes counsel it smells like leaning over a candle at the dinner desk and that it’s going to will aid you stand out in a crowd as you stroll by way of an airport. There’s a sure logic to all this strangeness. As Musk famous, “With a reputation like mine, entering into the perfume enterprise was inevitable. Why did I even battle it for thus lengthy!?”Musk’s movie star appears to be powering gross sales of the $100-per-bottle (£90, AU$160) fragrance. On Tuesday evening, he mentioned patrons had already bought 10,000 bottles of Burnt Hair. “Can’t look forward to media tales tomorrow about $1M of Burnt Hair offered,” he tweeted.Well right here you go, Mr. Musk. Somehow, with all the craziness of the fashionable world, shoppers have bought $1 million of a thriller fragrance referred to as Burnt Hair offered by an organization that makes huge holes underground. This might be what it feels wish to reside in a David Lynch film.