Brooklyn, New York, Oct. 03, 2022 (GLOBE NEWSWIRE) — Brooklyn-based hair care model amika has entered into the Chinese market–launching its cross-border private care world flagship retailer on Tmall Global, in addition to a retailer on Little Red Book (Xiaohongshu). The cruelty-free, sustainability-focused model soft-launched into the market on September 15, with its official introduction on October 1, coinciding with Golden Week. “We could not be extra excited to launch amika in China, the world’s largest magnificence market,” states Chelsea Riggs, amika’s Brand President. “China’s status haircare market is nascent, however rapidly rising and we’re assured that the amika model will resonate with Chinese customers—from our clear, efficient merchandise to our dedication round progressing individuals and the planet.” The model launches into China with its bestselling wash and remedy merchandise to fulfill the core wants of its goal client, who’s looking for merchandise that concentrate on repairing broken hair and scalp well being, as amika found in its intensive market analysis. The preliminary assortment contains the next merchandise: Repair Collection: The Kure Bond Repair Shampoo + Conditioner, The Kure Intense Bond Repair Mask, The Kure Multi-Task Repair Treatment Detox Collection: Reset Exfoliating Jelly Shampoo Signature Collection: Normcore Signature Shampoo + Conditioner, The Wizard Detangling Primer Blonde Collection: Bust Your Brass Cool Blonde Repair Shampoo + Conditioner, Bust Your Brass Intense Repair Mask Additional merchandise will launch into the Chinese market throughout the coming months, because the model will proceed to broaden its choices. About amika A pal to hair, hairstylists, to her, him, them and also you. The title amika means pal within the language Esperanto & represents our perception within the energy of group and the fantastic thing about range. Straight out of Brooklyn, the place creativity and hustle are a lifestyle, we’re a collective of creatives, hairstylists, chemists, and product lovers. We solely make merchandise that make us proud. 10 collections for each hair kind, texture and elegance. Visit www.loveamika.com for extra data, and observe @amika on Instagram and TikTok.