“Beauty doesn’t must be as overwhelming as we’re conditioned to assume it must be,” says make-up artist Jenny Patinkin, who actually wrote the e-book on getting that no-fuss, but polished make-up look (Read Lazy Perfection: The Art Of Looking Great (*3*) Really Trying). In this episode of Clean Beauty School, I chatted with Patinkin about discovering your signature element, little make-up touches that may go a great distance, and why we have to rethink shopper tradition in magnificence. And in fact I acquired Patinkin to share her greatest magnificence suggestions. She notes that lots of these she advises are likely to have have drier, extra mature pores and skin. So the following pointers are extra geared towards that demographic, however truthfully they’re simply good insights throughout the board. And one of many most important takeaways she tries to share together with her purchasers? Don’t get too caught up in arbitrary, overly-strict guidelines: “Beauty is about moderation. I’ve by no means subscribed to the ‘you shoulds’ & ‘you musts,’” she says. So within the spirit of that, take these quotes as knowledgeable options and fold them into your routine nonetheless works greatest for you. Because finally, make-up is nearly making you are feeling good.