Tenth Avenue Holdings Announces the Acquisition of Skincare Line from Sweden

-Move Adds Beauty Vertical to Portfolio of Privately Held Companies–ORGANIC, NATURAL, AND VEGAN SKINCARE BRAND WILL BE EXTENDED TO THE U.S. MARKET IN 2023-NEW YORK, Sept. 28, 2022 /PRNewswire/ — Tenth Avenue Holdings, LLC (TAH) has introduced the acquisition of a majority stake in Under Your Skin, a pure pores and skin and hair care model based mostly in Sweden. Under Your Skin, based by the mother-daughter staff of Christina and Lovisa Hahn (pictured), will launch its product line in the U.S. market in 2023. Lovisa Hahn will likely be named chief govt officer below this new partnership. TAH, a privately held, diversified holding firm that operates and invests in privately and publicly held companies, has a ardour for long-term relationships with its founders and operators that fosters caring, curiosity, mental integrity, and enjoyable.

We have a shared imaginative and prescient to develop our companies whereas impacting the world positively, says Joel Citron, co-CEO of TAH.

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Under Your Skin founders mother-daughter staff of Christina and Lovisa Hahn

“Christina and Lovisa’s ethos and ours are a shared imaginative and prescient to construct an organization with enduring worth, develop our companies whereas impacting the world positively, and keep an inclusive tradition,” stated Joel Citron, co-CEO, TAH. “We sit up for introducing the founder-led enterprise’ model extension to the American market in 2023.”

Under Your Skin merchandise, obtainable on-line and featured in lots of high-end resorts in Northern Europe, are developed and made in Sweden with all-natural, hand-picked components. In addition to stem cell extract from milk thistle and oats from Sweden, different pure components are sourced from France, Germany, and Spain. The cruelty-free merchandise are made with out parabens, silicon, sulfates, artificial fragrances, petrochemicals, or microplastics. The firm’s product line features a Hair Growth Kit (activating hair serum, shampoo, conditioner), Organic Detox Shampoo & Conditioner, Organic Body Wash & Body Lotion, Organic Hand-Kit (hand wash, hand sanitizer, hand cream), Organic Baby Kit (child oil, child cream, child wash), and Natural Glow Face Oil.
The inspiration to create Under Your Skin for daughter Lovisa (now a mother of 18-month-old daughter Freddie) got here whereas in school at Stockholm University. Lovisa suffered a hormonal imbalance which led her to need to stay a cleaner, non-chemical-filled life-style. She educated herself on skincare and e-commerce companies. With her mother Christina, she began the firm in 2016, garnering a bunch of profiles and rave evaluations in Swedish publications.”We are excited our pure magnificence and skincare model has joined Tenth Avenue Holdings’ portfolio of privately held companies that span gifting, pets, life-style, attire, and equipment industries,” stated Lovisa Hahn, chief govt officer, Under Your Skin. “Led by our development advertising innovator, Fedja Porobic, our promotional plans embrace establishing retail partnerships with high direct-to-consumer e-commerce marketplaces.”Under Your Skin will not be the first private care model TAH has acquired and nurtured. In 2012, TAH turned the majority proprietor of HELLO, a number one naturally pleasant model in oral care and different private care merchandise. HELLO was acquired by Colgate in 2020. Explained Citron: “While it has by no means been our purpose to divest our working subsidiaries, we believed Colgate’s plan to develop HELLO into a really international model was compelling and provided super alternatives for his or her staff members. It is now the model of selection for environmentally and health-conscious customers.”About Under Your Skin: Under Your Skin was based in Sweden by the mother-daughter duo Christina and Lovisa Hahn in 2016. The natural, pure, and vegan skincare model is a founder-led firm with a spread of hair, delicate pores and skin, and child care merchandise. The model’s extension into the U.S. market is scheduled for 2023. For extra info, go to UnderYourSkin.co.About Tenth Avenue Holdings: Tenth Avenue Holdings LLC (TAH) is a privately held, diversified holding firm that operates and invests in privately and publicly held companies, and mother or father to Tenth Avenue Commerce LLC. TAH was based in 2008 with the intent to mix the founders’ shut friendships with a shared need to construct an entity with enduring worth. The firm’s ardour is for long-term worth creation that’s rooted in relationships with founders and operators. TAH’s present portfolio of non-public holdings and types contains Big Barker, Bronx Brewery, Brook & York, Caulipower, E-Garderobe, EQL by Kerrits, Eve’s Addiction, FaceVase, fromyouflowers.com, H.Bloom, Horsemen’s Pride, Jolly Pets, Kerrits, Kitty Kasas, Lula’s Garden, Oughton, PackIt, sendflowers.com, The Gift Basket Store. For extra details about Tenth Avenue Holdings, go to www.tenave.com.SOURCE Tenth Avenue Holdings


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