Hailey Bieber accused of cultural appropriation over ‘brownie glazed lip’ tutorial

Hailey Bieber has been accused of cultural appropriation over her “brownie glazed lip” tutorial, with followers noting how this make-up look was first utilized by ladies of color within the Nineties.In a video posted to her TikTok final month, the 25-year-old mannequin shared the lip development that she was “feeling for [the] fall”. The make-up tutorial started with Bieber placing a brown lip liner on her high and backside lip line, earlier than rubbing it in along with her finger. She accomplished the look by making use of some clear lip gloss all over her lips.Bieber went on to share a follow-up video to showcase her outfit and make-up, as she described her lip look because the “brownie glazed lips”. However, whereas Bieber by no means stated that she invented the make-up development, followers went to Twitter to name her out for cultural appropriation and famous that the lip look was first favoured by ladies within the Latino and Black group, over 20 years in the past.“I’m crying as a result of she took a lip combo that black and latina ladies have been sporting because the 90s and named it ‘brownie glazed lips’ to make it sound cute lol like for those who gonna attempt to make one thing development then least you could possibly do is give credit score from the place you bought the inspo,” one wrote on Twitter.Another individual added: “‘The Hailey Bieber brownie glazed lips development,’” YOU MEAN THE SAME LIP COMBO THAT EVERY BROWN GIRL OF ALL VARIETIES OF BROWN HAVE BEEN DOING SINCE BEFORE THE BIRTH OF CHRIST.”“Hailey Bieber claims she “created” a brand new lip look known as Brownie Glazed lips, which is brown liner and gloss,” a 3rd individual wrote. “[Black] and [Brown] ladies are calling out the cultural appropriation as a result of we’ve been rocking this search for a long time!”Others expressed how optimistic responses to the tutorial present racial discrimination, as Bieber’s obtained reward for a make-up development that ladies of color had been as soon as criticised for.“The undeniable fact that Hailey Bieber simply wore brown lip liner and clear gloss and the white women are going loopy over it,” one Twitter person wrote. “Honey, latinas & black ladies been hip however y’all known as us ghetto for it.”On TikTok, a number of individuals continued to penalise the Rhode Beauty founder for her make-up look. In one video posted by TikToker Bria Jones final week, she reminded her viewers the place the lipstick development originated from and why the success that Bieber may obtained from it is a matter. “Hailey’s going to make her thousands and thousands from that cute a** demo,” she stated. “But, let’s not neglect it was the Latino ladies in poorer Mexican communities that s*** cool a long time in the past.”“Women of color aren’t mad that folks do these tendencies,” she continued. “It’s once you slap a f***ing Betty Crocker identify on it and make thousands and thousands from it, when ladies of color get known as ghetto for it. That’s the half that hurts.”Jones additionally highlighted how ladies within the Black group used brown lip liner and lip gloss again within the ‘80s, when make-up manufacturers weren’t racially inclusive.This wasn’t the primary time celebrities have been known as out for cultural appropriation over their tendencies and types. In May 2021, Bieber’s shut pal Kendall Jenner was accused of appropriating Mexican tradition along with her outfit and marketing campaign photoshoot for the launch of her model, 818 Tequila. The pictures featured the fact star posing in an agave area in Mexico, whereas she wore denims, braids, and an outsized shirt with a cowboy hat.Throughout her profession, Bieber has continued to promote her “glazed” and glowy look, with Rhode promoting a hydrating serum that’s described as her “signature step to [her] dewy, glazed pores and skin”. The mannequin has additionally been related to the glazed donut development, a time period used to explain her chrome white painted nails.The Independent has contacted a consultant for Bieber for remark.


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