Surf has launched its main laundry fragrances into the household cleaning category for the primary time, with a daring new trio of concentrated multi-purpose disinfectant cleaning merchandise. Surf’s highly effective household cleaning range will prolong its fashionable fragrances past laundry and into the remainder of the house – answering the demand for efficient germ-kill and long-lasting fragrances within the category.
The model is bringing its distinctive and much-loved laundry fragrances into the cleaning category with Passion Bloom, Coconut Bliss, and Tropical Lily. Shoppers will now be capable of match their favorite Surf fragrances and unify the entire dwelling with contemporary scents derived from pure important oils. The trio of multipurpose cleaners not solely ship Surf’s odour busting scents followers know and love, in addition they kill 99.9% of micro organism and viruses and can be utilized on many surfaces across the dwelling. Surf disinfectants additionally supply robust worth to customers as they’re concentrated and make roughly 10 litres of product per bottle, as soon as diluted.
To assist the launch, ASDA and Surf are investing in a standout ATL shopper marketing campaign to encourage trial of the brand new range. From 1st September, the brand new eye-catching merchandising stands will sit alongside in-store promotions and sampling. What’s extra, Surf is investing over £2M into its general Masterbrand marketing campaign this 12 months throughout radio, OOH, and social media.
Nadine Slyper, advertising director, laundry, Unilever, stated: “We know there’s a vital alternative for a concentrated, multipurpose cleaning product that isn’t solely efficient at cleaning and disinfecting a number of surfaces, but in addition has much-loved and long-lasting perfume. As the UK’s main perfume laundry model, there’s a enormous alternative to deliver our experience to the multipurpose cleaning category with this trio of latest merchandise. By increasing the Surf model into a brand new category, we wish to encourage commerce up in-store and improve basket spend as customers look to include our much-loved Surf scents into different components of their properties.”
The new bottles are 100% recyclable and created from recycled supplies, serving to to cut back Surf’s affect on the surroundings. This varieties a part of Unilever’s wider international packaging dedication, which incorporates halving the corporate’s use of virgin plastic by decreasing its absolute use of plastic packaging by greater than 100,000 tonnes by 2025.
Surf Concentrated multipurpose Disinfectant is accessible in Tropical Lily, Coconut Bliss and Passion Bloom scents, completely at Asda now, with an extra roll out in grocery in November.
RRP of £2.50 per unit (240ml).
https://www.retailtimes.co.uk/surf-launches-multi-purpose-disinfectant-range-into-household-cleaning-category/
