Shanghai welcomes Prada’s first perfume store in China

As of September 2022, Prada’s Perfume and Beauty boutique has formally landed in Shanghai’s Réel Mall. A perfume pop-up store can be held for a restricted time from September 22 to October 12. This marks Prada’s first perfume store in all of China.

Full of avant-garde enjoyable, the pop-up area options core parts from the model, together with the traditional black and white checkerboard flooring, “Prada Green” palettes, and the model’s triangular emblem which is peppered all through the room. Situated on the entrance entrance of the pop-up store stands an eye catching 6-metre triangular bottle of Prada’s “Unpredictable” perfume.

Image: ElleChina


On the day of the launch, younger actor Zhou Yutong and singer-songwriter Liu Lian each made an look on the Prada perfume pop-up store to expertise the unique perfume journey. On the identical day, officers introduced the beginning of a strategic cooperation between Prada and Tmall.

Image: ElleChina

Throughout the occasion, the store will host a wide range of experiences, from blind containers to unique customisation of products in the store. For a restricted time, guests will even have the chance to enter a raffle for an opportunity to win the model’s new PARADOXE “Unpredictable” perfume for girls, in addition to Prada’s traditional high fashion bow tie.

“The new begin of Prada’s perfume and sweetness in China will certainly inject extra into the booming high-end market and perfume market.” mentioned Ma Xiaoyu, Vice President of L’Oréal China and General Manager of High-end Cosmetics Department. As of 2019, L’Oréal Group is accountable for the creation, growth and distribution of Prada’s luxurious magnificence merchandise.

Looking ahead, Prada goals to open extra specialised shops in different Chinese cities. The luxurious model’s transfer displays the latest wave of high-end manufacturers breaking into the booming Chinese perfume market. In reality, hearsay has it that cosmetics big Estée Lauder additionally plans on opening a store for its area of interest perfume “Le Labo” in Shanghai’s trendy Xintiandi. Currently, consultants consider this market will attain 30 billion RMB (4.7 billion USD) in gross sales by 2025.

Overall, Prada’s new perfume boutique and pop-up store present an impressive sensory expertise of smelling perfume in luxurious trend. The opening of its first store in Shanghai will undoubtedly add momentum to China’s burgeoning magnificence and trend client market.

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About the Author: Jessica