For September 2022, the National Candle Association is rolling out a brand new marketing campaign, Let’s Lighten the Mood, for World Candle Month (WCM). WCM was established in 2013 by the affiliation to showcase the assorted methods candles enrich customers’ lives.”This 12 months, NCA chosen the WCM theme of Lighten the Mood to replicate and reference our want for one thing “a bit lighter,” mentioned Kathy LaVanier, NCA vp. For further data on WCM and the historical past of candles go to National Today’s celebration web page.LaVanier of the National Candle Association advised Happi that whereas vacation does at all times drive extra reward packaging, Fall 2022 will possible proceed the “much less is extra” packaging pattern—as will Spring 2023. Also, seasonal designs corresponding to butterflies and mushroom patterns will emerge in 2023 for dwelling perfume packaging.
“The customers which can be youthful than Boomers are in search of merchandise that match nicely with their décor,” mentioned LaVanier.
Fun packaging design as seen at Anecdote Candles.
Looking for extra perfume information concerning international candle considerations corresponding to IFRA personnel and business requirements? Look right here and right here.Also try our deep dive into all issues dwelling perfume with the September 2022 article right here.
Infographic courtesy of National Candle Association
https://www.happi.com/contents/view_breaking-news/2022-09-11/its-world-candle-month-national-candle-association-shares-trend-report/
