NEW YORK, Sept. 16, 2022 /PRNewswire/ — Lancôme at this time introduced a brand new partnership with Grammy and eight-time Latin Grammy-Award successful recording artist Rosalía for the model’s La vie est belle perfume. “La vie est belle” interprets to life is gorgeous, and Rosalía’s avant-garde style and musical prowess embodies her imaginative and prescient of la vie est belle, or in her native Spanish, la vida es bella. Through this partnership, Rosalía showcases the La vie est belle message: “Life is what you make of it – Make it Beautiful.”lancome brand”At Lancome we imagine that happiness is a robust supply of magnificence and Rosalía, by her exceptional expertise and music, brings happiness to thousands and thousands of folks every single day,” says Giovanni Valentini, General Manager Lancome USA. “As we welcome Rosalía as a associate of La vie est belle, we hope to encourage our Lancome neighborhood to at all times suppose that life is what you make of it, make it lovely. And we’re very excited to work with Rosalía for this US partnership and spreading this easy but inspiring message to all her followers.”Rosalía does it otherwise. Never one to stick to the mildew, her model is solely distinctive to her heat, spirit, style, and deep love of her tradition. Rosalía is constructing her personal distinctive life, and it’s certainly belle. “Ever since I first smelled La vie est belle, I beloved it! Fragrance has such a robust sensorial attraction for me – it instantly jogs my memory of the many blissful moments all through my life. Life is a succession of moments, and all the pieces is linked. If you need to discover magnificence in life, you’ve got the energy to discover it. For that cause, I could not be prouder to associate with Lancôme on this MOTOMAMI journey,” says Rosalía. “I’m additionally thrilled that Lancôme will come alongside on this journey with me and providing my followers a cool expertise after they come to my reveals in the US!”As half of the partnership, Rosalía can be featured in a collection of content material on social platforms and in U.S. media campaigns. Lancôme will even be part of Rosalía on her tour in September and October in choose cities throughout the United States to supply her followers a fascinating pop-up expertise permitting the Rosalía neighborhood the alternative to share how they’re dwelling la vida es bella. In addition, Lancôme will supply live performance tickets to choose areas and bottles of La vie est belle eau de parfum signed by Rosalía through a sweepstakes on the model’s social media platforms. Story continuesAbout Lancôme Founded in 1935 by the visionary pioneer Armand Petitjean, with the want of spreading the spirit and style of French magnificence round the world, Lancôme instantly embodied the essence of magnificence. More than ever earlier than, the model goals to supply each lady the chance to blossom and embrace her magnificence and femininity no matter her age or pores and skin colour. Lancôme is current in 135 international locations, with about 20,000 magnificence advisers in as many factors of sale providing subtle providers and iconic merchandise to a global clientele. Lancôme efficiently combines scientific experience, and an intuitive understanding of girls’s wants to produce main improvements, distinctive and complementary between skincare, make-up, and fragrance. Lancôme affirms that happiness is the most engaging magnificence. To embody that, the model has chosen charismatic and absolutely achieved girls reminiscent of Julia Roberts, Penélope Cruz, Lupita Nyong’o, Lily Collins, Isabella Rossellini, Zendaya Coleman and Amanda Seyfried.For extra info, please go to www.Lancome-usa.com or observe us Instagram @Lancôme Official, on Twitter @Lancôme USA, and on Facebook @Lancôme USAbout RosalíaRosalía is a transformational multi-style music artist who has rapidly “leapt to the forefront of the global pop panorama” on the power of her progressive musical fusions and distinctive style. She has repeatedly shattered limitations for each feminine and Spanish language artists, whereas being extensively hailed for her musicianship out and in of the studio. Welcomed as “a boundary-breaking trendy masterpiece … that has resonated like a shockwave,” Rosalía’s milestone breakout album “El Mal Querer” meshed an progressive fusion of traditional Flamenco and different timeless music types of Spain, with her phenomenal vocal functionality and robust influences from industrial visible arts, feminine empowerment, vogue and choreography. Highlights of the album’s common acclaim noticed Rosalia garner her first GRAMMY Award, the historic first-ever Best New Artist Grammy nomination for a Spanish language artist, eight Latin Grammys, together with Album of the Year, and placement on quite a few Best of 12 months and Best of Decade lists. In 2022, Rosalía launched her landmark album MOTOMAMI which she wrote, carried out, recorded and government produced – extending her foundational sound right into a extra global sonic canvas with components of modern Latin-American rhythms. R&B, hip-hop, hints of jazz and digital beats. The album’s extremely-anticipated arrival was met with rapturous essential and industrial acclaim, as press round the world rapidly dubbed MOTOMAMI, “a visionary masterpiece… as provocative and dangerous as it’s inventive…the most thrilling, ahead-considering music we’ll hear all 12 months…[and] one of the most formidable albums of the decade — regardless of style”. As the fall of 2022 begins, MOTOMAMI continues to be ‘the #1 critically acclaimed album of the 12 months’ in accordance to Metacritic, and Rosalía has launched her sport-altering “MOTOMAMI WORLD TOUR – which has already been cited as ‘A Tremendous, completely overwhelming, and full-fledged journey to the future… a superbly calibrated present… [proving] she will be able to conquer the world singing in Spanish, [and is] going to put an finish to the Anglo-Saxon hegemony of world pop.” In time for the US leg of her first ever global tour “MOTOMAMI WORLD TOUR” – Lancôme has partnered with Rosalía to bring her iconic style to La vie est belle – the signature perfume by Lancôme.CisionView authentic content material to obtain multimedia:https://www.prnewswire.com/information-releases/in-time-for-the-us-leg-of-her-first-ever-global-tour-motomami-world-tour–lancome-has-partnered-with-rosalia-to-bring-her-iconic-style-to-la-vie-est-belle–the-signature-perfume-by-lancome-301625945.htmlSOURCE Lancôme USA
https://finance.yahoo.com/information/time-us-leg-her-first-130000321.html
