SHANGHAI, Sept. 1, 2022 /PRNewswire/ — S’Young International China’s premier associate for worldwide magnificence manufacturers coming into the Chinese market, launches a very interactive superior retail ecosystem, by increasing their omni-channel providing to incorporate a brand new $10million retail house, their first offline retailer, SHUIYANGTANG opening on 1st October 2022. Located in Changsha, the media capital metropolis (the Chinese centre of media and humanities) in a high-end purchasing vacation spot, International Finance Square (IFS), with a every day common buyer circulate of 1.2 million, SHUIYANGTANG is an elevated one-stop purchasing expertise.
S’Young International Co-founder & CEO Marshall Chen introduced the official launch of SHUIYANGTANG and Genesis of Beauty Exhibition.
Formulation Lab of SHUIYANGTANG
SHUIYANGTANG integrates a number one on-line platform with a high-end retail house to create a one-stop magnificence and life-style expertise. Leveraging their digitally native direct-to-customer enterprise model, S’Young now completes the expertise for Chinese clients with a chance to expertise and store area of interest magnificence manufacturers offline. It marks the completion of the offline closed-loop structure of S’Young International, offering a full set of options for their world companions in China with all-dimensions and omni-channel capabilities.
“China offers a brand new alternative for abroad magnificence manufacturers and now is the time to interrupt into the market,” says Marshall Chen, Co-founder and CEO of S’Young International. “Our CP model has already helped many area of interest manufacturers navigate the delicate omni-channel market. Now with the addition of our offline retail retailer SHUIYANGTANG, S’Young brings much more alternative to manufacturers looking for to achieve the 5 million individuals in China’s high-end client group.”
S’Young International’s CP model helps world manufacturers navigate the usually daunting and sophisticated Chinese market by working in partnership with them to construct their positioning and techniques round advertising, retail, and provide chain. It presents an all-encompassing answer for manufacturers to develop sustainably in China. Currently many International manufacturers solely promote on-line, cross border by Hong Kong, on account of earlier animal testing laws constraints. However, with the welcome change in laws, S’Young International is completely positioned to deliver these manufacturers even nearer to new Chinese clients, by their offline retailer which provides shoppers the chance to attempt merchandise first hand earlier than shopping for.In tandem, S’Young International will launch flagship on-line SHUIYANGTANG shops on three main platforms – Tmall Global, Douyin (Tik Tok in China), and WeChat – not solely reinforcing their omni-channel credentials however supporting clients in their new retail retailer with QR codes acceptable for a number of on-line channels that permit for the comfort of on-line purchasing, whereas testing merchandise in particular person – creating a very interactive retail ecosystem.SHUIYANGTANG A Beauty EmporiumThe $10m idea retailer is over 3200 sq. ft., divided into 4 purposeful areas with a further 800 sq. ft. pop-up house. With its educated magnificence advisors, in addition to using AI interactive know-how, SHUIYANGTANG will entice high-end magnificence lovers from all around the nation and introduce them to the distinctive philosophy, story and product advantages of the area of interest magnificence manufacturers accessible. The areas embody:Elite Choice – with digital artworks and interactive installations, the Elite Choice space is a pop-up part for manufacturers to showcase their story and visible attraction, in addition to an area to spotlight the highest skincare and wonder merchandise chosen by every buyer. The Elite Choice space is solely based mostly on actual consumption information and person expertise, which presents a singular interplay between manufacturers and clients.Formulation Lab – an experiential house for skincare and wonder merchandise with a show wall that includes product movies and imagery from main manufacturers from internationally. The sales space in the centre shows focus manufacturers and the setting and look of the sales space modifications relying on the season and present trending matters. The space additionally has an ornamental forest characteristic for clients to expertise the therapeutic energy of crops.Perfume Gallery – an modern, multi-sensory perfume testing sanctuary that blends visible, style and scent experiences to deliver limitless surprises to shoppers. In a chic and stress-free setting, clients can select their favorite scents from lots of of area of interest salon fragrances on the show wall, whereas having fun with hand-brewed espresso from baristas.Dream Dresser – an beautiful and delicate dressing desk options high-end, area of interest abroad make-up manufacturers. With adjustable lighting, the dresser offers a number of shoppers with the memorable expertise of being a magnificence blogger with the liberty to attempt varied new merchandise themselves in a curated house.Digital Analysis Led ExperiencesS’Young International has been on the forefront of digital know-how and this continues all through the distinctive purchasing expertise at SHUIYANGTANG. Customers will probably be supplied an AI magnificence check, a enjoyable and interactive approach to uncover their pores and skin sort and the merchandise in retailer that can swimsuit them. Once the outcomes of the AI check are prepared, clients will probably be matched with a devoted magnificence butler, who will advocate acceptable merchandise for them based mostly on their pores and skin sort and necessities and supply completely different experiences, presents and vouchers, together with styling, eyebrow grooming and make-up suggestions. This distinctive digital expertise not solely provides curiosity to the client’s expertise, but in addition offers efficient steerage for buy.SHUIYANGTANG will deal with introducing glorious magnificence manufacturers globally, receiving most assist in each offline promotion and show. The common spending of mainstream magnificence assortment shops is $100, whereas the goal buyer group of SHUIYANGTANG is anticipated to spend $300-500.Marshall Chen, Co-founder and CEO of S’Young International explains, “The high-end client group in China exceeds 5 million individuals and SHUIYANGTANG goals to formally serve this goal group of shoppers. In addition to its prime location and high-end mall endorsement, SHUIYANGTANG will hyperlink its goal client group by the ‘Exhibition-Store’ model with a singular digital expertise. This is the way forward for magnificence.”The Exclusive Beauty Exhibition-Store ModelTo deliver SHUIYANGTANG’s ‘exhibition-style’ retailer to life, S’Young International will host the world’s most unique magnificence exhibition, Genesis of Beauty – 100 Years of Beauty Collection, and formally launch SHUIYANGTANG’s new retail ‘Exhibition-Store’ enterprise model to determine a brand new retail chain, anticipated to garner hundreds of thousands of native high-end magnificence shoppers.Marshall Chen continues, “Our purpose is to deliver magnificence to life in a enjoyable and modern means for our shoppers. The S’Young crew created this best-in-class Exhibition out of affection and stay up for seeing the way forward for the sweetness trade proceed to paved the way in China. We wish to assist each client uncover their most assured self by the enjoyable, interactive imaginative and prescient of SHUIYANGTANG.”The Exhibition, opening on thirty first August 2022, will accompany the opening of the shop in Changsha and all future shops. The 71000-piece assortment will embody magnificence and cosmetics’ collections from the East and the West and can revisit the essential moments all through 100 years of magnificence.With an exhibit worth of over $15m, this historic exhibition will characteristic authentic extremely fascinating gadgets from iconic world magnificence pioneers, seen for the primary time and on mortgage from Mr. Qiu, a outstanding Chinese collector. It may even characteristic an unique “Fragrant Mist” Art Installation created particularly for the exhibition by British perfume pioneer Jo Malone CBE and celebrated Asian Artist Mr. Lee Seung Koo, founding father of DDINGGU Art IP.The exhibition positioned at International Finance Square (IFS), will run for three months from 1st September to thirtieth November and entice over 100,000 excessive finish shoppers and wonder lovers.The Future of Beauty in ChinaAs manufacturers develop and enterprise turns into extra world, their want for new clients and markets will increase. China’s magnificence market (the mixed worth of its color cosmetics and skincare markets) was price 329.7 billion yuan ($51 billion) in 2020 and is set to get pleasure from a continuing annual development charge (CAGR) of 11.18% to 2025, when its complete worth will attain 560 billion yuan ($86.7 billion), in line with information from Euromonitor International. But this enormous alternative can even current challenges and if a model desires to efficiently launch in China, they should discover a associate who will navigate these country-specific necessities and develop and defend their model fairness. S’Young International has been that reply for many manufacturers for over 16 years and can proceed to introduce world area of interest luxurious manufacturers to Chinese shoppers. They stay dedicated to changing into the very best CP of world magnificence.Photo – https://mma.prnewswire.com/media/1889713/image_1.jpgPhoto – https://mma.prnewswire.com/media/1889712/image_2.jpg SOURCE S’Young Group Co., Ltd.
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