Image courtesy of David Jones
The David Jones flower present has an 82-year historical past. Back in 1920, the division retailer’s workers introduced freshly picked flowers from their very own gardens to the Elizabeth Street flagship retailer, to rejoice the arrival of spring.
In 2022, the annual floral show seems to be a bit of completely different to what it as soon as did. This yr’s present, which opens immediately, consists of greater than 40 completely different flower species, 40,000 particular person stems, and 300,000 blooms. Florist George Low has labored to create the show, impressed by Australia’s aquatic ecosystems, bringing the magic of our oceans to life in flowers.
Image courtesy of David Jones
But whereas the flower present continues to rejoice the altering of seasons outdoors, this yr, it additionally signifies a brand new period inside the shop’s magnificence division.
Image courtesy of David Jones
Alicia Shoolman lately joined David Jones as General Manager, Beauty, and has grand plans for the long-lasting division retailer’s providing. “There are loads of thrilling adjustments within the pipeline,” she tells GRAZIA, noting that she is at present working to each refine and increase the division retailer’s luxurious magnificence and wellness providing.
Of course, together with the long-lasting flower present, spring brings with it an annual want to refresh our perfume wardrobes. With this yr’s show specializing in native Australian flowers, Shoolman is feeling notably enthusiastic about homegrown perfume manufacturers, like Who is Elijah. “It’s an exceptional house grown model out of Sydney that creates gender-neutral scents which can be refined but easy,” she says.
When it comes to imminent perfume launches, it’s no shock that Shoolman is wanting ahead to new floral-based scents, together with Gucci Flora Gorgeous Jasmine, an extension of Gucci’s much-loved Flora assortment, and the re-launch of Guerlain Aqua Allegoria, which at present has its personal bespoke floral window show.
“Pop into the shop, increase past your consolation zone, and let our crew assist you to uncover your new signature scent,” says Shoolman. And there’s no higher time to go to the Elizabeth Street flagship than proper now, with the flower present operating from September 1–11.
Shop David Jones now
WHO IS ELIJAH NOMAD 100ML, $179.SHOP NOW.
GUCCI FLORA GORGEOUS JASMINE EAU DE PARFUM 100ML, $230. SHOP NOW.
GUERLAIN AQUA ALLEGORIA FLORA SALVAGGIA EDT 125ML, $165. SHOP NOW.
https://graziamagazine.com/articles/david-jones-flower-show-2022/
