Plum BodyLovin’ – the tub and physique brand by Plum, has signed actor Ananya Panday as its brand ambassador. The actor will probably be seen as the face of the brand, selling its perfume class – physique mists, perfumes and deodorants in quite a lot of campaigns throughout media platforms.
“Panday’s cheerful persona and dynamism mix completely with Plum BodyLovin’s brand persona, and this alliance is a step ahead in direction of turning into the popular selection for India with regards to pleasant and premium fragrances. We can’t wait for everybody to see the collaboration come to life, quickly,” Shankar Prasad, CEO and founder, Plum, mentioned.
Plum BodyLovin goals to be the tub and physique brand of selection for younger India, with its signature fragrances such as Hawaiian Rumba, Vanilla Vibes, Trippin’ Mimosas and Orchid-You-Not. As per the corporate, Panday brings on board the proper mix of allure and playfulness to endear these fragranced physique sprays and perfumes to at this time’s younger girls. There can be a direct, virtually seamless join between Panday’s persona and the brand’s DNA of being vibrant, lighthearted, quirky and pleasant, making the partnership a pure match, the corporate added additional.
“Plum BodyLovin’ has a refreshing take on fragrances with their super-fun but distinctive physique mists and perfumes, colourful designs and naturally the names like Hawaiian Rumba and Orchid-You-Not, amongst others. As somebody who has at all times cherished good fragrances and all issues enjoyable, this affiliation with Plum BodyLovin’ was one I didn’t should suppose twice about. Given my love for animals, I additionally cherished that the brand is 100% vegan and cruelty-free,” Panday acknowledged on the affiliation with the brand.
With over 25 perfume merchandise obtainable in seven fragrances throughout beachy, floral, fruity, musky perfume profiles and a number of extra launches lined up, Plum BodyLovin’ is seeking to supply selection and high quality of fragrances. Plum BodyLovin’ can be increasing its on-line presence and offline footprint throughout India with kiosks and unique brand retailers along with its current over 1,100 assisted and about 10,00 unassisted retailers.
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