Molton Brown plans to showcase a imaginative and prescient of a sustainable, digitally-engaged future for travel retail at the TFWA World Exhibition in Cannes with a devoted stand within the Riviera Village, that includes the model’s new 1971 retailer idea, and 50-year heritage as artisan creators of British perfume.
At the center of the show would be the Molton Brown Bottle for Life, from its refill programme, and the model will reveal its newest improvements and concepts to enhance sustainability in travel retail for guests at the present.
The Molton Brown workforce may also debut its newest digital and omnichannel improvements at the exhibition. This creation utilises AR expertise to deliver the metaverse into travel retail shops because the perfume firm seeks out new methods to create engagement and pleasure for the fashionable travelling shopper.
Molton Brown Interim Senior Global Account Manager Travel Retail, Sophie Sponagle stated: “We are delighted to have a stand within the Riviera Village at the TFWA World Exhibition in Cannes this 12 months. This website will give us an opportunity to deliver our model to life for guests and delegates by letting them expertise not simply our model heritage, however our imaginative and prescient for the future.
“Despite the challenges of the current years, we’re fully devoted to the travel retail channel and the unbelievable platform and showcase it supplies for all of us fortunate sufficient to function in it. The TFWA World Exhibition is a linchpin of the travel retail trade and being at the center of the present will give us a singular alternative to present companions first-hand how collectively we will create a vivid future for the travel retail magnificence sector.”
Molton Brown may also maintain a rooftop occasion throughout the week of the TFWA World Exhibition, giving company additional entry to the model and the chance to talk about plans and alternatives in a relaxed and social setting.