Gucci Beauty expands #FloraFantasy into the metaverse as Miley Cyrus turns into the primary persona to seem as an avatar in Gucci Town on Roblox. The multi-platinum promoting recording artist, songwriter, trailblazer, and face of Gucci Flora Gorgeous Jasmine marketing campaign guides a brand new expression of the scent’s joy-fueled world with an immersive, digital takeover.
Her #FloraFantasy anthem of creativeness, self-expression and unbound freedom continues into this new dimension by way of digital adventures in Gucci Town, with content material dropped at life in partnership with sport developer studio The Gang. Unveiled in May 2022, Gucci Town is the digital vacation spot on Roblox created for the rising world Gucci group. It represents a dynamic area for constructing connection by way of shared inventive experiences, house to a group of like-minded people looking for the surprising in the imaginative.
This immersive world now welcomes Miley’s avatar as an arbiter of play and discovery, main quests, video games, and interactive studying.
Gucci Town guests can be a part of scavenger hunts for magical “Flora” letters and win surprising rewards, in addition to unlock new surprises by way of Mini Game Heights. Additionally, on Selfie Way, all can strike a pose in the joyful scene of the most recent Gucci Flora Gorgeous Jasmine marketing campaign.
Users may also uncover the perfume in the digital Gucci retailer. Modeled after real-life boutiques, it transports and conjures up with a recreation of the bodily Gucci Flora pop-up. And for these seeking to decorate the expertise, guests should purchase digital perfume bottles as wearable backpacks to sport all through the platform, whereas they discover the cheery world of Gucci Flora fragrances.