Miley Cyrus arrives in Gucci Town

Miley Cyrus arrives in Gucci Town

The Gucci Town Roblox expertise is getting larger with the arrival of superstar and multi-awarded musical artist Miley Cyrus.As model ambassador of Gucci Beauty’s Flora Gorgeous Jasmine perfume, Miley Cyrus shall be an interactive avatar in Roblox Gucci Town. (Images: Gucci and Roblox)
As a part of the advertising and marketing push for Gucci Beauty’s Flora Gorgeous Jasmine product, Miley Cyrus shall be becoming a member of the metaverse as an interactive avatar in Roblox Gucci Town. For the period of the in-game occasion, gamers of Gucci Town will be capable of converse with Miley’s character and participate in quests and minigames to accumulate unique beauty gadgets associated to the perfume.

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What is Roblox Gucci Town?
Gucci Town is a significant Roblox expertise industrial tie-in with the well-known world trend model. It spun off from when the 2 corporations collaborated on a digital Gucci Garden expertise in May 2021. The Gucci Garden Roblox expertise was a part of the celebration of Gucci’s one hundredth anniversary. This coincided with the House of Gucci Garden Experience, which was held in Florence, Italy across the similar time.
The Gucci Garden Roblox expertise was solely a 2-week restricted time occasion, nevertheless it was very profitable. Based on the statistics supplied by Roblox and Gucci, the Gucci Garden expertise reached as much as 20 million guests.
Miley Cyrus first started because the face of Gucci’s Flora perfume model in June 2021 with a particular anime-style industrial.
This led to additional collaborations for 2022. The first of those was the Achille Lauro Superstar that includes Gucci digital live performance on February 26, 2022. The digital live performance Roblox expertise had Gucci x Achille Lauro avatar set gadgets accessible for buy as Roblox beauty merchandise, prizes, and restricted gadgets.
The second of those unique Gucci Roblox experiences was Gucci Town. Beginning on May 27, 2022, Gucci Town is definitely a persistent simulation. Players can play minigames and quests in trade for in-game foreign money referred to as GG Gems. These will be traded in for cosmetics with the Gucci model. Other actions accessible in Gucci Town contains creating artwork items, in addition to an interactive studying expertise centered on the House of Gucci’s historical past.
Miley Cyrus in Gucci Town
As the model ambassador for Gucci Beauty’s Flora Gorgeous Jasmine Eau de Parfum, the Miley Cyrus avatar will direct Gucci Town gamers to the challenges in order to finish the scavenger hunt talked about. Plus, the digital Gucci retailer discovered in this Roblox expertise may even be promoting the Flora Gorgeous Jasmine bottles as a beauty backpack which will be worn in different Roblox cases.

Miley Cyrus shouldn’t be the primary world superstar to have a tie-in occasion on the Roblox platform. Earlier in February, DJ David Guetta held a digital live performance, partnering between Roblox, Wonder Works Studios, and Warner Music Group. Other musical artists that had tie-in Roblox experiences embody Twenty One Pilots, Zara Larsson, Tai Verdes, George Ezra, and Lil Nas X. Lil Nas X is of specific observe, because the artist shot to fame after collaborating with Billy Ray Cyrus (Miley’s father) for the remix to Old Town Road.
The official Gucci Town Roblox expertise web page introduced the arrival of Miley Cyrus on August 4:
Our particular visitor, Miley Cyrus is in Gucci Town to rejoice the brand new Gucci Flora Gorgeous Jasmine Eau de Parfum. The joyful essence of Flora has bloomed in Gucci Town. Snap a photograph with Miley in Selfie Way, go to the brand new pop-up in the Gucci Store, and check out the brand new scavenger hunt!
Note that the Gucci Flora Gorgeous Jasmine occasion with Miley Cyrus is a restricted time occasion. However, it’s not specified when the occasion ends.
During the Gucci Town Flora Fantasy occasion, the Miley Cyrus avatar will assist gamers purchase unique branded cosmetics.
You also can test our detailed information on getting cool swag, unique freebies, promo code lists and redemption directions for the Gucci Town Roblox expertise.

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