This is an excerpt from Please Like Me, BuzzFeed News’ publication about influencers and web tradition. You can join right here. In our new column, Social Media Made Me Do It, we strive a brand new pattern, product, or tip from the feed.The time period “Douyin make-up” has taken over my TikTok For You web page, and nothing makes me wish to strive one thing greater than a bunch of individuals telling me I ought to.Douyin make-up combines a number of East Asian magnificence traits into one particular look that has trended all around the app and is now being popularized within the West. The type has been referred to as the Xiao Hong Shu look, or “Little Red Book look,” due to its pink pigmentation. Asian American creators have primarily taken it up and made it viral on TikTok.In case you weren’t acquainted, TikTok is the worldwide model of the app Douyin. They’re each owned by ByteDance, and TikTok in essence has the identical operate as Douyin, however the way you add folks (Douyin has ID numbers, not usernames), the way you uncover traits and hashtags, and the way you search and discover content material is all completely different. Which means Douyin traits that trickle over to TikTok are exhausting to hint again as a result of the infrastructure is exclusive to the home model of the app.There are just a few key options to the Douyin make-up pattern. Pink eyeshadow below the attention and blush positioned excessive on the cheeks is a should. The eye look has to focus on the undereye fats identified in Korea as aegyo sal. Distinct and sparse eyelashes which are longest in the midst of the attention (suppose Ok-pop idol lashes) is achieved with particular person pretend lashes clumped along with mascara. The middle of the lips is pigmented however fades out towards the higher and decrease edges — the gradient lip look that has been some of the recognizable East Asian make-up methods because the early 2010s. And glitter. Lots of glitter.