Campaign to Rename San Diego Street Honors Haircare Icon and Black News Publisher Willie Morrow

Community leaders host the press convention exterior the constructing the place Willie Morrow housed his enterprise empire and the place the group seeks to rename the road. (Photo: CBM).
By Edward Henderson, California Black Media
On Thursday, July 28, the Rev. Shane Harris of The People’s Association of Justice Advocates (PAJ) hosted a press convention within the Mt. Hope neighborhood to announce a marketing campaign to rename Morrison Street “Willie Morrow Way.”
The marketing campaign was set in movement to honor the late Dr. Willie Morrow, an icon within the San Diego and Black Hair care communities. Morrow, a revered businessman and inventor, was answerable for the creation of the Afro Pick and the California Curl which later grew to become often called the Jheri Curl.
Morrow’s funeral service was held two weeks in the past in entrance of a packed congregation of household, buddies and admirers on the Bayview Church in Southeastern San Diego. Among these paying tribute to Morrow have been Secretary of State Dr. Shirley Weber, San Diego City Council President Pro-Tem Monica Montgomery-Steppe, quite a few former mayors, Congressional leaders, media executives, educators, civic leaders and religion leaders.
Dr. Willie Morrow. Photo: Courtesy of Preferred Cremation
The announcement to rename the road was held in entrance of Willie Morrow’s historic two-story constructing that he in-built 1979. It housed a barbershop, salon, San Diego’s 92.5 FM radio station and the San Diego Monitor Newspaper.
Harris believes that Morrow earned his rightful place in San Diego historical past due to his monumental accomplishments that introduced town nationwide and worldwide recognition. Harris was joined on the press announcement by Morrow’s members of the family and local people leaders who help his effort to rename the road in Morrow’s honor.
“Dr. Willie Morrow served this metropolis with greatness. He is a nationwide star and worldwide treasure. We have a accountability to proceed the legacies of those that went above and past to serve our group,” Harris mentioned.
Cheryl Morrow, Willie Morrow’s daughter, says she backs Harris’s effort to honor her father.
“If it comes to cross that future generations flip down this avenue as Willie Morrow Way, it needs to be seen as a dwelling instance of a pathway of what’s required to get the place you want to go and a route to get from one place to the subsequent,” Morrow advised the viewers.
In 2016, the Museum at California Center for the Arts in Escondido curated an exhibit honoring Morrow and his accomplishments. The exhibit featured over 250 of Morrow’s private results and objects from his barbershop — from work to classic hair styling tools, and the well-known purple velvet barber chair he used for years.
Morrow’s barber chair hosted native Black leaders together with the primary Black choose in San Diego County, Judge Earl Gilliam, and even basketball corridor of famer Michael Jordan as prospects.
In the 70s, as Morrow’s recognition grew inside the magnificence business, the US Department of Defense enlisted him to educate and minimize hair on army bases and in conflict zones. Those experiences impressed him to write a number of hair styling and barbering method books.
In order to rename the road in honor of Morrow, Harris mentioned PAJ will flow into a petition to accumulate signatures from a majority of the Morrison Street residents and submit the petition to metropolis corridor for approval.
“We are going to rename Morrison Street Willie Morrow Way and we’re going to do it as rapidly as doable,” mentioned Harris.


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